6 PR leadership lessons from the ski slopes

For skiers and snowboarders, the arrival of winter means one thing—fresh turns, chairlift solitude and adrenaline-fueled adventures are once again within reach.

I am personally lucky enough to call Colorado and its mountains home. Quiet rides on the chairlift and heart-pumping runs down tough terrain have become a place for self-reflection and motivation to step beyond my comfort zone.

The mountains are full of lessons that resonate for leaders across all industries. Each day on the mountain is different—demanding curiosity, respect and humility. Along with the highs come periods of intense nerves, comparison traps, and feeling alone and uncomfortable. But for most, the rewards are worth every hurdle that must be navigated.

Here’s how PR leaders could learn a thing or two from a day on the ski slopes:

1. Embrace a level of discomfort.

Uncomfortable boots, heavy layers, bitter temperatures—there is an element of discomfort that skiers learn to live with to enjoy the day. The same is true for leadership.