Leadership Communications

Art Petty

8 keys to regaining control of your workday

Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities.

Beki Winchel

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.

Beki Winchel

Target announces loyalty program, ‘soft skills’ are most crucial, and Spirit Airlines offers bigger seats

Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.

Ted Kitterman

Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand

Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.

Ted Kitterman

How communicators can learn to speak ‘CEO’

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.

Ted Kitterman

Employees split on whether companies should take a political stand

When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.

Beki Winchel

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.

Ted Kitterman

How communicators can change their organization’s objectives

Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases? The future of your organization might depend on it.

Robby Brumberg

How do you handle an awkward CEO?

If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.

Beki Winchel

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.

Beki Winchel

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.

Beki Winchel

Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.

Beki Winchel

Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.