Leadership Communications

Ted Kitterman

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more.

Ted Kitterman

Meredith’s Jill Davison: ‘No better time for us to have an impact’

The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.

Nick Morgan

5 presentation lessons from Toastmasters’ top speaker

Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.

Ted Kitterman

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.

Beki Winchel

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

Beki Winchel

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.

Ted Kitterman

Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.

Beki Winchel

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.

Beki Winchel

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.

Beki Winchel

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.

Beki Winchel