Mary E. Miles
Skills for PR pros to learn during social distancing
Take some time to develop your skillset during your downtime, all from the comfort of your own home.
Leadership Communications
Mary Keane-Dawson
How influencer marketing is helping the public fight COVID-19
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
Beki Winchel
Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Michael Galfetti
Why businesses should focus on community during (and after) COVID-19
Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.
Beki Winchel
Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
Roula Amire
An inside look at AARP’s rapid response team
The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.
Keith Zakheim
How to adapt your crisis response for COVID-19 and beyond
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Beki Winchel
Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Jim Ylisela
Are we over-communicating COVID-19?
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Barbara Gretsch and Rebecca Astorga
How sincerity is better than a generic response during a global crisis
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
Beki Winchel
Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Ted Kitterman
Get the latest crisis news delivered daily to your inbox
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.
Beki Winchel
2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Robby Brumberg
How to show employees genuine, meaningful appreciation
Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens.
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
