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Hello, communicators:

Automaker Kia America has debuted its Super Bowl ahead of the big game, promoting the brand’s first dedicated battery electric vehicle using a Robo Dog doing a dance to the song “Total Eclipse of The Heart.” The dog is a visual nod to the campaign’s partnership with the Petfinder Foundation, which helps shelter animals find loving homes as part of Kia’s “Accelerate the Good” program.

Kia is extending the footprint of this campaign by using the Robo Dog’s “Turn Around Dance” to create a series on TikTok with five content creators and creating a QR Code-based “Robo Dogmented Reality” experience that allows users to search for adoptable animals in their local areas through the partnership with the Petfinder Foundation:

https://www.youtube.com/watch?v=HoNMz_OV_dI

“To introduce over 100 million viewers to the Kia EV6, we wanted to juxtapose the future with the emotions we all know and understand today – the love that can be shared between a human and an animal,” Kia America VP Russel Wagner said in the press release.