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Also: Mark Cuban’s pharma company relies on word-of-mouth marketing.

Hello, communicators:

Mark Cuban’s wholesale pharmaceuticals company received several glowing recommendations on social media last weekend.

Cost Plus Drugs provides common medications to consumers at a fraction of the price they would pay at other pharmacies.

Zakk Cash wrote on Twitter, “@mcuban just saved my life making my seizure medication affordable,” followed by a screenshot of a Cost Plus Drugs order for Lamotrigine, priced at $31.80 for 90 200mg tablets.

Cuban responded, writing, “Please tell others that take these. We expect to add more than 1k more meds over the next 12 months, if not sooner.”

And Alex Matteo responded to Cuban’s tweet, sharing her story about how Cost Plus Drugs saved her money:

I just found a 3 month supply of the antidepressants I take for only $28.20. Saving me over $930 for the same span. It’s incredible what you are doing 🙏🏽

— Alex Matteo (@Alexmatteo94) June 19, 2022

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