5 tips to attract the right candidates and build a compelling employer brand

But many recruiters are still struggling to find suitable candidates with the required hard and soft skills who get along with the existing team and fit the corporate culture.

In cases like this, building an employer brand is not a magic wand for hiring, but it helps attract people with the same values and reduces the time the candidate needs to decide after their first contact with the recruiter. Here are five tips to build a compelling employer brand even in a competitive market.

Know your strengths and weaknesses. It is essential to communicate your differences from the other businesses in the industry and beyond. Messages like “comfortable office and friendly atmosphere,” or “company that cares about employees,” don’t work anymore because this is something you see in every second job posting. And without actions and reasons to believe, it sounds like another cliche. Try to find instead something that makes the atmosphere in your company unique. Talk to the team and communicate what they love about the company, their project and cooperation with each other.