Is a DE&I certification worth it for comms pros?

In many instances, DE&I practitioners come from the field of marketing and communications. Much of our work as DEI practitioners is advancing change across how people communicate, how people behave and how they think. We draw on a multitude of methodologies and bodies of knowledge: sociology, psychology, design thinking, communication theory, etc.

As institutions ranging from corporate to government to media to nonprofit organizations continue on their journey of DE&I, they actively reach out to public relations and communications professionals to help tell the story of their commitment and action. But how can we as communications professionals properly frame and discuss a topic we are not equipped to understand?