Former Hearst publishing director talks media trends and the future of the industry

In an increasingly complex media landscape, communicators hoping to place pitches must stay keenly aware of new trends on the horizon including how audiences are consuming information differently through new mediums and membership models. At Monday’s PR Daily’s Media Relations Awards, former Hearst publisher Michael Clinton spoke to nearly 100 communications pros from all parts of the industry about what he sees on the horizon in the media world and lessons that can be learned from them. Clinton’s years of valuable experience provided an expert lens on a seemingly fragmented future of media.

Read more of Clinton’s insights below, and check out the full list of award winners here.

Changes to media consumption

Among the many changes that have taken place in the media industry over the last couple of decades, how media is consumed is paramount. Clinton pointed to the many ways that media can be taken in and what that count means going forward.

“The splintering of the industry is going to continue,” he said. “I’d also like to add that are a few big trends happening with media consumption.”