Winner’s circle: PR Daily’s Media Relations Awards

Finalists were honored at the Yale Club in New York City.

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Grabbing the media’s attention — and by extension, your audience’s — is harder than ever. Traditional news outlets are shrinking and new media outlets are splintering, making capturing the right coverage an exercise in research, patience and .

The winners of PR Daily’s Media Relations Awards demonstrated skill in this challenging environment, making a big impact with the help of media partners.

“In an increasingly fractured media landscape, this year’s honorees showcased agility, creativity and innovation to tell their brand’s story,” says Diane Schwartz, CEO of Ragan Communications. “With these annual awards, PR Daily looks forward to amplifying the hard work of thousands of communicators worldwide.”

Dozens of finalists gathered at the Yale Club in New York City Monday to celebrate their hard work.

Ragan and PR Daily are pleased to recognize the success of these winners and honorable mentions:

Grand Prizes

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Winner: UPS: UPS Vaccine Communications Planning

Honorable mentions:

Grand Prize: Media Relations Campaign of the Year: Under $50,000

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