Using narrative to build a winning budget proposal

Sometimes new projects don’t move beyond the planning phase. Not because the idea is bad or there’s no money available to fund it, but because the person pitching the initiative failed to win over the leadership team.

“When you’re gearing up for a budget meeting, you may want to gather every receipt, every piece of data, to show the worth of your work,” said Johnna Muscente, vice president of communications and PR at real estate brokerage firm The Corcoran Group.

That alone, Muscente explained, is not enough. Rather than focus on numbers to get a new project approved, communicators should concentrate on telling a good story.