What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.
Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.
Is your audience primed for your message or do you have to put in extra work to get them on your side? Consider these differences between industry insiders and a broader consumer base.
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
Twitter’s expanded character limit might change how many use the platform. Should brands embrace the change or stick to their previous pithy style?
Communicators can effectively organize press briefings, events and follow-up efforts either on paper or in tech devices. Here’s how.
Offering to write articles for publications and blogs can increase your influence and open the door to more job and client opportunities. Here’s how to make the most of it.
Instead of pitching a piece that doesn’t hold any news value (or interest) to a reporter, consider offering insights and tips based on an example from your organization or client.
