A communicator’s guide to perfect blog posts

Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This infographic reveals secrets for outstanding copy and best publishing times.

Ragan Insider Premium Content
Ragan Insider Content

With over 1.5 billion blogs on the internet, these content portals rule the (online) world.

For PR and marketing pros looking to shape their strategies for 2018, an infographic from Red Website Design highlighting blogging trends and developments can help you hone your efforts.

If you run a corporate or personal blog, chances are you’re on WordPress. The platform houses 96 percent of blogs—but there are 115 blogging platforms, including Blogger, Squarespace, Tumblr and Medium.

If you’re wondering if people are still reading blogs, the answer is a resounding “yes”—77 percent of internet users regularly visit them, with consumers reporting that they read an average of 10 blog posts each day. Internet users in the United States also spend three times the amount of time reading blogs than they do emails.

However, internet users’ attention span is waning: Only 23 percent of their time online is spent reading blogs, and 55 percent leave blog post pages after 15 seconds.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.