‘A threat to the whole world’: CEO of Ukrainian PR firm fights on the front lines
From the Battle of Kharkiv to managing communications for the Territorial Defense Forces of Kyiv, Volodymyr Dehtyarov is fighting for his country.
This Q&A with Volodymyr Dehtyarov , CEO of Newsfront Communications in Ukraine, has been lightly edited.
Before February 24, 2022, I was the cofounder and CEO of Newsfront Communications Agency, one of Ukraine’s top consultancies with 30+ employees and a client pool including global industry leaders such as BMW, Takeda, Lenovo, Danone and others.
On the day of the invasion, I joined the Territorial Defense Forces, went through basic training, served in Kyiv region and then was deployed to the front lines in the east of Ukraine. In July, after four months of war, I was assigned to the Public Affairs Unit of the Command of Territorial Defense Forces in Kyiv.
PR Daily: First, our thoughts are with you and the people of Ukraine. How are things in Kyiv right now? How are you?
Thank you. Kyiv is trying to live a normal life with air raid sirens and curfew. However, every day when I check my news feed, I see reports about a friend, a distant acquaintance or someone close to them wounded or dead from Russian gunfire. Ukraine is fighting a tough war against an empire that is killing our people, destroying the cities and robbing the land.
I understand you were involved in the battle for Kharkiv. How was that? What can you tell us about your experiences?
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