After the IPO: 3 tips for Snapchat success

Snap’s stock soared during its initial public offering last week. Follow these simple guidelines to make your presence surge on the wildly popular app.

Ragan Insider Premium Content
Ragan Insider Content

Even though Snap went public last week with a first-day IPO pop that beat Facebook’s, it’s still early for many brands on the platform.

Here are three easy ways to break in or bring your Snapchat presence up to speed while the platform is still hot:

1. Ease in with Memories. “Don’t put so much pressure on yourself,” says Kat Lapelosa, a Snapchat expert, brand consultant and Praytell art director. “Don’t think that you can’t take it slow just because you’re late to the party.”

“Have fun, and get used to the platform using your own personal account,” she says. “You’ll learn the features that way.”

Once you’re ready, start taking videos and photos at company events without posting them. “Save them for later using the ‘Memory’ function. It allows you to go back later, pick the best ones and edit them. That way you can post without the extra pressure of being live in the moment.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.