Allen & Gerritsen’s Eva Wasko: ‘Representation matters’
Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.
One of the most important lessons we learned in 2020 is just how much we don’t know. As individuals, we can be unaware of biases, prone to cognitive errors and generally errant in our decision processes without diverse representation in the room.
People with different backgrounds bring that added perspective—but beyond that, representation can change the way others see us and they way we see ourselves. That’s why it’s the top message to clients from Eva Wasko, vice president of public relations at Allen & Gerritsen.
Eva Wasko
We caught up with her recently for the latest in our “Day in the Life” series. Here’s what she had to say about the challenges—bother personal and industrywide—that she is tackling this year:
1. What’s the first thing you do every day when you wake up?
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