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Hello, communicators:

You might not want to put your foot in your mouth, but Fruity Pebbles is hoping its sneaker drop with Lebron James will still be tasty.

The three-way collaboration (Lebron, Nike and Post’s Fruity Pebbles) is meant to promote the cereal brand’s new variety, Magic Fruity Pebbles, for National Cereal Day on March 7.

(Image via)

From the press release:

“The PEBBLES brand is all about finding new ways to surprise and excite fans,” said Leah Broeders, Head of Licensing for PEBBLES cereal. “We’re thrilled to be partnering with Nike to launch this one-of-a-kind color-changing collab just in time for National Cereal Day. When we learned that LeBron was a HUGE fan of the cereal when he was a kid, we knew this was a no-brainer. It’s truly the biggest partnership since the stone ages!”

A celebrity partnership and nostalgia marketing? Yum.

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