Are your loyal customers mispronouncing your brand name?

Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.

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How do you manage a brand when many people can’t even say it?

Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled.

Perhaps the first place to start is by building awareness. Below are some of the most commonly mispronounced brand names and their correct pronunciations. How many of these have you been pronouncing incorrectly?

Pronunications from Pronounce it right, How do you say that word and YouTube’s How to pronounce.

Alfa Romeo (an Italian car manufacturer)

Asus (a Taiwan-based computer and electronics company)

Bebe (women’s retail stores)

Benetton (an Italian clothing retailer)

Fage (a Greek yogurt company)

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