How do you manage a brand when many people can’t even say it?
Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled.
Perhaps the first place to start is by building awareness. Below are some of the most commonly mispronounced brand names and their correct pronunciations. How many of these have you been pronouncing incorrectly?
Alfa Romeo (an Italian car manufacturer)
Asus (a Taiwan-based computer and electronics company)
Bebe (women’s retail stores)
Benetton (an Italian clothing retailer)
Fage (a Greek yogurt company)