As the ad industry changes, here’s how marketers should engage subscribers
Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.
What comes first, engagement or subscription? It’s a classic chicken-or-egg scenario. Do users sign up for a paid subscription because they’re already engaged by a service, or because they want to be engaged further? The answer is likely a combination of both.
Research finds that on average, paid subscribers are 34.5% more engaged than people who consume information for free. Subscribers are also more likely to promote their favorite brands than non-subscribers. Clearly, the subscription model, when combined with personalized engagement tactics and genuine value, can be a powerful way to reach consumers.
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