As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?
Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.
Here’s a quiz to check if you know important business terms along with steps you can take to work on your prowess with the numbers.
Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.
Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.
New research reveals messaging tactics that spark generosity and keep donations freely flowing.
Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.
To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.
For comms pros, knowing the ins and outs of market capitalization and P/E ratio can be invaluable in sharing the financial strength and business savvy of your company.
As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules.
Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms.
Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.
These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.
Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.
