When Thomson Reuters decides to enter a publication contest, you’d expect it to enter the water with the splash of a sumo wrestler leaping into the shallow end of a swimming pool.
After all, with everybody talking about content, Thomson Reuters has a worldwide network of media to draw on through its news agency, Reuters.
Yet it is not simple girth, but the intelligence of its approach that wins Thomson Reuters PR Daily’s 2013 Corporate Social Responsibility Award for Best Publication.
Thomson Reuters’ Sustainability site provides global decision makers and customers in the areas of legal and financial risk a better appreciation of what sustainability means and why it matters, the company reports.
Not merely a collection of stories, Sustainability seeks to provide a collaboration space where experts on sustainability come together, discuss, and learn from each other. This includes executive perspectives on issues and trends in sustainability from Al Gore, Unilever Chief Executive Paul Poleman, and policymakers from the United Nations.
The website also curates Reuters and Thomson Foundation stories on sustainability in climate, energy, health, law, and corporate governance. And it offers proprietary insight from Thomson Reuters experts, along with youth perspectives.
Since its launch in September 2012, “this initiative has formed partnerships with many of the world’s leading voices and institutions who work on sustainability, and the site has provoked awareness and critical discussion of the most pressing issues connected to sustainability,” Thomson Reuters reports.
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