Congratulations to the winners of PR Daily’s 2017 Digital PR & Social Media Awards!

Our winners used social media and editorial assets to promote podcasts, using hashtags to encourage audience discussion across platforms. Video was the winning ingredient for a high takes zombie-themed mobile game that went viral. Exclusive content and a modern redesign led to big success for a health-related email marketing campaign. Partnerships in the art and crafting community led to an impressive increase in Instagram followers for an iconic art, craft and office supply brand.

This year’s winners and honorable mentions thought creatively, delved deep into the needs of their audience and told their brands’ stories across popular digital and social channels.

To everyone who entered PR Daily’s 2017 Digital PR & Social Media Awards, thank you for sharing with us!

We are excited to announce the winners and honorable mention recipients for PR Daily’s 2017 Digital PR & Social Media Awards with this Special Edition of PRDaily.com:

DIGITAL & SOCIAL MEDIA ACTIVITY

Honorable Mentions

  • Women's Marketing: Blog, Women's Marketing Inc.
  • Glad to Give, Current Marketing with The Glad Products Company

Honorable Mentions

  • IKEA LED Light Challenge, Brownstein Group with IKEA USA
  • Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial
  • Zombie Dispatch, Idea Grove with Omnitracs
  • MyFuseFit, Nickerson with Fuse Cambridge

Digital Product or Service Launch

WINNER

Honorable Mentions

  • #SnackHour with Soy Vay, Current with Soy Vay 
  • Women's Marketing Inc. x BelGioioso—Digital & Social Launch, Women's Marketing Inc. with BelGioioso

Honorable Mentions

  • Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan
  • The #AlternateFacts Zero-Calorie Meat Lovers Pizza, BML Public Relations with Villa Italian Kitchen
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing

Microsite or Custom Website

WINNER

Honorable Mentions

  • Cebuana Lhuillier Consolidated Website, P.J. Lhuillier Group of Companies
  • Oahu Outage Map, Hawaiian Electric, Hawaii Electric Light and Maui Electric (The Hawaiian Electric Companies)

Honorable Mentions

  • Launching DevOps Radio, PAN Communications with CloudBees
  • Charting a Path for PR Podcasts with Unfiltered, Engaging Content, March Communications

BEST USE OF DIGITAL AND SOCIAL MEDIA FOR …

Honorable Mentions

  • Cebuana Lhuillier Facebook Page 2M Fans Campaign, P.J. Lhuillier Group of Companies
  • Lance Takes a Bite Out of National Sandwich Day, Luquire George Andrews with Lance 
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Ferrovial #UrbanPeek Contest and Exhibition, Ferrovial
  • Drink Amazing, Current with Brita
  • Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan

Honorable Mentions

  • M&M’s #MakeMeLaugh for Red Nose Day, Weber Shandwick with M&M’s
  • Pregnancy and Infant Loss Awareness Month—Postcards of Hope, FleishmanHillard with Northside Hospital
  • sWheat Scoop, broadhead with Best Friends Animal Society 
  • ID PPID, broadhead with Boehringer Ingelheim
  • Where You Live Matters, GlynnDevins with American Seniors Housing Association

Honorable Mentions

  • Ferrovial #UrbanPeek on Instagram, Ferrovial
  • Inspiring Our Global GoPro Family to Live a Bigger Life, 1000heads with GoPro
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • #IGotIntoUSC 2017 First-Year Admit Campaign, University of Southern California

Content Marketing & Brand Journalism

WINNER

Honorable Mentions

  • Coca-Cola Journey Mexico, Coca-Cola Mexico
  • Resource: The Alberta Energy Regulator's Brand Journalism Initiative, Alberta Energy Regulator
  • School Lunch Warriors, SheKnows Media with Horizon Organic
  • TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency
  • Pfizer—Get Science, Group SJR with Pfizer

Employee Engagement and Recruitment

WINNER

Honorable Mentions

  • #calstrslife Employee Engagement Success!, CalSTRS—California State Teachers' Retirement System
  • #JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
  • AstraZeneca ADA Chatter Champions: Real-Time Internal Micro Videos in a Regulated Industry, Ruder Finn
  • Digital PR Through Social Media, Workiva Inc.
  • WeAreCisco, Cisco

Honorable Mentions

  • 2016 Final Four in Houston, 2016 Final Four in Houston
  • Swiping Right to #ChooseATL at SXSW 2016, AR|PR with ChooseATL 
  • Shop With a Farmer, broadhead with Minnesota Pork Board
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Going “All In” for Jenkins World, CloudBees and PAN Communications
  • 75th Anniversary, Civil Air Patrol  

Honorable Mentions

  • Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
  • Breast Cancer Awareness Week—Honoring Fighters and Remembering Survivors, FleishmanHillard with Northside Hospital
  • IBD Unmasked, Ketchum Inc. with Takeda Pharmaceutical Company Limited

CAMPAIGNS

Email Marketing Campaign

WINNER

Honorable Mention

  • Dram Good Scotch, Breakthru Beverage Group

Honorable Mention

  • Fruitocracy, SheKnows Media with Dole Food Company

Honorable Mentions

  • OutDry Extreme ECO Jacket Launch, PMK BNC with Columbia Sportswear
  • Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
  • Avid Media Relations, Red Lorry Yellow Lorry with Avid

Honorable Mentions

  • New Hire Communication Campaign, Aon Hewitt with State Board of Administration of Florida (SBA)
  • Webroot Most Infected States, Webroot
  • JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
  • Emeril's Restaurant Opens with a BAM!, DEVENEY with Emeril's Homebase
  • 2016 Predictive Analytics Survey, AMN Healthcare

Honorable Mentions

  • Care Counts Laundry Program, Ketchum with Whirlpool
  • Gillette Uses “The Force” of “Rogue One: A Star Wars Story” to Own the Holiday Season, Ketchum Digital with Gillette
  • Kingsford's Take Back Opening Day, Current with Kingsford
  • ANA Takes Off With Experience Class, Hill+Knowlton Strategies with All Nippon Airways
  • #Roboqueue—iPhone 7 launch, Sherson Willis with Spark
  • Fluent Political Pulse, North 6th Agency (N6A) with Fluent

Honorable Mentions

  • #HofDebate16, Hofstra University
  • #JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
  • Jeep 4x4 Day, Society Agency with FCA
  • M&M’s 2016 Flavor Vote, Weber Shandwick with M&M’s 
  • Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
  • Cisco Live, Cisco

Specialty Campaign

WINNER

Honorable Mentions

  • Solar and Real Estate Week, The Hannon Group with the U.S. Department of Energy SunShot Initiative
  • Where You Live Matters, GlynnDevins with American Seniors Housing Association

Honorable Mention

  • Rick Steves Rallies Inauguration Day Support for the ACLU, Amy Duncan with Rick Steves Europe

BEST USE OF…

Honorable Mentions

  • 64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty, Zócalo Group, a division of Critical Mass with Nissan North America
  • Poop-A-Chew, broadhead with Boehringer Ingelheim
  • Women's Marketing Inc. x Jane Iredale: Facebook, Women's Marketing Inc. with Iredale Mineral Cosmetics

Use of Instagram

WINNER

Honorable Mentions

  • DearMKE, VISIT Milwaukee
  • WeAreCisco Instagram, Cisco

Use of Snapchat

WINNER

Use of Twitter

WINNER

Honorable Mentions

  • @HopkinsMedNews Twitter Feed, Johns Hopkins Medicine
  • Kyle Petty Charity Ride Across America, Largemouth Communications with Kyle Petty Charity Ride

Honorable Mentions

  • Emeril Lagasse Goes Bananas for Social Videos, one7 communications/Circle Group with Emeril's Restaurants Las Vegas
  • Happy Birthday Katherine Johnson, Ketchum with 3M
  • Scientists Live, Carnegie Museum of Natural History
  • The Faces of SAP, SAP North America
  • Liquid-Plumr's "Thankful to be Clog Free" Thanksgiving, Current Marketing with Liquid-Plumr
  • A Day in the Life of a Vdara Vdog, Vdara Hotel & Spa at ARIA Las Vegas with Internet Marketing Inc.

Honorable Mentions

  • Selling More with Bigger Ads, C-4 Analytics
  • Mardi Gras Calorie King Infographic, DEVENEY with Touro Infirmary

GRAND PRIZE

Grand Prize: Digital PR Campaign of the Year

GRAND PRIZE

Honorable Mentions

  • Livia—A Painfully Good Campaign, Blonde 2.0 with Livia
  • Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016), Pancreatic Cancer Action Network

Honorable Mentions

  • Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
  • Hike NC!, Blue Cross and Blue Shield of North Carolina with Capstrat