WINNERS
AWARDS OF DISTINCTION
Media Relations Campaign of the Year: Over $50,000
Media Relations Campaign of the Year: Over $50,000
Honorable Mentions
- Auntie Anne's: Just What Auntie Anne's Kneaded
- Autodesk: Autodesk's May the Fourth - Star Wars Day - Droid Maker Campaign
- Brooks Running: "Let's Run There" with Jeremy Renner
- H&S Communications: Martha Stewart's Thanksgiving-Inspired Farm Stay by Booking.com
- PATRÓN Tequila: PATRÓNDesert
- Spirit AeroSystems: Safety Quality Compliance
- Wells Fargo: Autograph Journey Launch Campaign
Media Relations Campaign of the Year: Over $50,000
Media Relations Campaign of the Year: Under $50,000
Media Relations Campaign of the Year: Under $50,000
Honorable Mentions
- Bospar: Beyond the Blue Screen: Parametrix Puts a Price on CloudStrike Crisis
- Cleary Strategies & National Test Prep Association: The Future Of Standardized Testing Post COVID
- Cleary Strategies & The Seeing Eye: Changing Lives With Volunteer Puppy Raisers
- Ivanti: Ivanti CSAM
- Landis Communications Inc.: Doctor’s Check-up for General Sherman Tree
Media Relations Campaign of the Year: Under $50,000
Media Relations Campaign of the Year: Under $10,000
Media Relations Campaign of the Year: Under $10,000
Honorable Mentions
- Intrepid Travel: The 2025 Not Hot List
- Paradox Public Relations: Preserving Art in Crisis
- Texas A&M AgriLife: Texas A&M AgriLife Marketing and Communications
Media Relations Campaign of the Year: Under $10,000
Media Relations Professional of the Year
Media Relations Professional of the Year
Honorable Mentions
- Kira Caban: Instawork
- Nicole Dye-Anderson: Wells Fargo
- Michelle Green: McDonald's
- Rick Havacko: Toshiba America Business Solutions
- Kosoko Jackson: Color Of Change
Media Relations Professional of the Year
Media Relations Team of the Year
Media Relations Team of the Year
Honorable Mentions
- BarkleyOKRP: BarkleyOKRP Media Relations Team
- Dallas ISD: Voices of Impact: Dallas ISD’s Media Relations
- KC Projects Public Relations: KC Projects Public Relations
- Northeastern University: Northeastern University Media Relations Team of the Year
- TK PR: TK PR Team
- Water and Wall: Water & Wall's EY US Tax Team
- Wells Fargo: Nicole Dye-Anderson
Media Relations Team of the Year
CAMPAIGN CATEGORIES
Brand Messaging or Positioning
Brand Messaging or Positioning
Honorable Mentions
- AGEAN Public Relations: Owning Manhattan: Making Sure Reality TV Delivered "Real" Business Results for Real Estate Brand, SERHANT.
- Alloy: Establishing a Learning Leader
- Broadsheet Communications: Bridging the Divide: How Broadsheet Positioned Newsweek as the Leader of Centrist Journalism
- Broadsheet Communications: Comscore’s Comeback: From Underdog to Standard-Bearer
- Heineken: Heineken 0.0 Brings the L0VE.L0VE for Moderation to US Open
- Hilton: Driving Stories of Brand Innovation, Modernization and Differentiation with Hilton Brand Showcase: The Art of the Hilton Brand
- Intuit Dome: Intuit Dome Grand Opening
- LA Clippers and Intuit Dome: LA Clippers Opening Night & The Wall!
- Poarch Creek Indians: Poarch Creek Indians: Strengthening Legacy and Leadership Through Brand Messaging
- UPRAISE Marketing + PR: Shaping the Narrative Around Privacy-Forward Solutions in a Cookie-Less Era
Brand Messaging or Positioning
Community Relations
Community Relations
Honorable Mentions
- Chick-fil-A, Inc.: Chick-fil-A Remarkable Future - 2024 Announcements Scholarship
- Kaplow x HearingLife: Campaign for Better Hearing
- RTI International: NC Missing Person Day
- Sterling Health Care: Sterling Health Care Marketing Department
- Suburban Propane: SuburbanCares
- The Cirlot Agency: Mississippi Mud Monsters
Community Relations
Content Marketing and Brand Journalism
Content Marketing and Brand Journalism
Honorable Mentions
- Adtalem: Equity, Delivered
- Navy Federal Credit Union: Narrative Storytelling
Content Marketing and Brand Journalism
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
Honorable Mentions
- Genesis Motor America: Genesis x U.S. Soccer Foundation Mini Pitch Initiative
- Hyundai Motor America: The Progress Project by Hyundai
Corporate Social Responsibility (CSR)
Crisis or Reputation Management
Crisis or Reputation Management
Honorable Mentions
- Bospar: Launching The Climate College
- California Pizza Kitchen: Cheese & Mac
- Cincinnati Children's: Cincinnati Children's Marketing and Communications
- Texas A&M AgriLife: Texas A&M AgriLife Marketing and Communications
- Vanderbilt University: Sticking to Your Values & Steering Public Perception amid Campus Unrest
Crisis or Reputation Management
Data-Driven and Measurement
Data-Driven and Measurement
Honorable Mentions
- FINN Partners: Allianz Partners’ New “Pay-cation” Travel Trend Steals the Spotlight
- Mindshare PR: PROP Index Media Share of Voice Methodology
- NeuroStar & EvolveMKD: Breaking Barriers with NeuroStar Depression Barometer
Data-Driven and Measurement
Finance/Fintech
Finance/Fintech
Honorable Mentions
- Bospar: SignalFire: From Seed Stage to Front Page
- Marathon Strategies: From Upstart to Leader: Elevating Farther Amid Year of Unprecedented Growth
- Webull: 5WPR x Webull
Finance/Fintech
Global Media Relations
Global Media Relations
Honorable Mentions
- Hilton: Hilton’s Global 2024 Trends Report: Spotlighting Generational Insights for a Fresh Look at Travel Trends
- Intrepid Travel: The 2025 Not Hot List
- Oakley: Oakley x 2024 Summer Games: An Exoplanetary Experience
- Proofpoint: Safeguarding the Inbox: Helping Consumers Around the World Better Understand the Risk of Phishing and Email Fraud
Global Media Relations
Governmental or Public Affairs Media Relations
Governmental or Public Affairs Media Relations
Honorable Mentions
- AARP and FleishmanHillard: Fighting For Our Nation's Caregivers
- Broadsheet Communications: Raptive’s ‘Keep It Real’ Campaign Takes on Google’s AI Power Grab
- iQ 360: Leading with Culture & Values: A Winning Narrative for the Alaska Airlines-Hawaiian Airlines Combination
- Spirit AeroSystems: Safety Quality Compliance
Governmental or Public Affairs Media Relations
Healthcare
Healthcare
Honorable Mentions
- Children's Health: ‘Expanded Space, Expanded Care’ Communications Plan from Children’s Health Includes Community in New Hospital Construction
- Children's Hospital Colorado: Children’s Hospital Colorado pushes for shift in public perception of weight loss meds as docs use the drugs to cure the uncurable.
- Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis
- Genentech and Syneos Health Communications: Putting Ableism in the Spotlight: A First-of-its-Kind Musical
- Healthcare Distribution Alliance: Stronger
- HIMSS: Public Relations for the 2024 HIMSS Global Conference and Exhibition
- MKC Strategies: Bellamy Young Raises Awareness of Hepatic Encephalopathy
- Otsuka America Pharmaceutical, Inc.: Missy Franklin Dives into Kidney Disease Awareness with Otsuka Collaboration
- Peterson Health Technology Institute: Diabetes & Virtual MSK Assessment Reports
Healthcare
Influencer Relations
Influencer Relations
Honorable Mentions
- BIC: BIC Intensity Pens Clic with TikTokers
- Ivanti: Ivanti
- Pacific Northwest National Laboratory: Interesting an Influencer in Hydropower
- Praytell: Barefoot Bandwagon with Donna Kelce
Influencer Relations
Innovative Media Strategy
Innovative Media Strategy
Honorable Mentions
- AGEAN Public Relations: Owning Manhattan: Making Sure Reality TV Delivered "Real" Business Results for Real Estate Brand, SERHANT.
- Agnieszka Pilat: HETEROBOTA
- Northeastern University: Northeastern University Media Relations: Innovative Media Strategy
- Spirit AeroSystems: Safety Quality Compliance
- Spirit AeroSystems: Joe Buccino
Innovative Media Strategy
Integrated Marketing Communications
Integrated Marketing Communications
Honorable Mentions
- Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis
- HUNTER: A Breath of Fresh Air Wick
- Konnect Agency: Noodles & Company’s LTO Care Bears Share Menu
- Miami International Airport: Unveiling the Modernization in Action (M.I.A.) Plan
- Sanofi, Ruder Finn, Patients & Purpose, Havas Media Network: Launching The 1 Pledge Movement
- Texas A&M AgriLife: Texas A&M AgriLife Marketing and Communications
- The Bliss Group x CFP Board: “It’s Gotta Be A CFP®” Public Awareness Campaign
- UW Medicine: Center for Behavioral Health & Learning
- VyStar Credit Union: Financial Fitness / Reality Fair
Integrated Marketing Communications
Issues Management
Issues Management
Honorable Mentions
- Broadsheet Communications: Raptive’s ‘Keep It Real’ Campaign Takes on Google’s AI Power Grab
- Vanderbilt University: Sticking to Your Values & Steering Public Perception amid Campus Unrest
Issues Management
Media Relations
Media Relations
Honorable Mentions
- AGEAN Public Relations: Owning Manhattan: Making Sure Reality TV Delivered "Real" Business Results for Real Estate Brand, SERHANT.
- Amp Agency for Popilush: Popilush PR Campaign: Building Credibility for Shapewear Apparel Pioneer
- Broadcom and Big Valley Marketing: Enabling AI Infrastructure Campaign
- Broadsheet Communications: Roblox and Pubmatic Put In-Game Advertising on the Cover of the Wall Street Journal
- EDO and KCSA: Game-Changing Analytics: EDO and KCSA Promote the Power of NFL TV Advertising
- ESPN: ESPN Bristol Media Day
- EY Consulting: AI Anxiety in Business
- Otsuka America Pharmaceutical, Inc.: Revolutionizing Digital Therapeutics with Rejoyn
- Spirit AeroSystems: Safety Quality Compliance
- Wells Fargo: Autograph Journey Launch Campaign
New Product or Service Launch
New Product or Service Launch
Honorable Mentions
- Bayer Consumer Health: Bayer Consumer Health Brings Plant-Powered Digestive Relief with Launch of Iberogast
- Channel V Media: Heimdall Power’s “Magic Balls” Break Into the U.S.
- Godfrey: CASE Construction Equipment 580EV Electric Backhoe Product Launch
- HUNTER; International Delight: International Delight Iced Coffee: Delight Saving Time Campaign
- Planit: Current Backyard Launches the Current Model G at CES 2024
- Praytell: Peet’s Coffee Launches Bright Collection In Brightest Spot On Earth
- Wells Fargo: Autograph Journey Launch Campaign
Newsjacking
Newsjacking
Honorable Mentions
- Autodesk: Autodesk's May the Fourth - Star Wars Day - Droid Maker Campaign
- BarkleyOKRP: E-Z-GO x Trevor Lawrence
- Bospar: Beyond the Blue Screen: Parametrix Puts a Price on CloudStrike Crisis
- Broadsheet Communications: Newsjacking: Putting the Breaks on Google's New AI-Powered Search Results
- Cleary Strategies & National Test Prep Association: The Future Of Standardized Testing Post COVID
- Felix Cat Insurance: Cat Dad Hoodie Campaign
- NRGized Media: 2024 American Cornhole League Media Campaign
- The Hoffman Agency: The Hoffman Agency
Newsjacking
Nonprofit
Nonprofit
Honorable Mentions
- Bospar: Launching The Climate College
- Cleary Strategies & The Seeing Eye: Changing Lives With Volunteer Puppy Raisers
- Easterseals DC MD VA: Walk With Me
- FleishmanHilard on Behalf of the White House Historical Association: Introducing America to The People's House: A White House Experience
- Koch Comm: CARC Real Life, True Purpose
- M Booth / Penn Engineering: Penn Engineering Launches First Ivy League Degree in Artificial Intelligence
- Paradox Public Relations: Preserving Art in Crisis
- PepsiCo Beverages North America: PepsiCo Spotlights Veteran Drivers in Annual Rolling Remembrance Relay
- PRLab: PRoBono 2024
Nonprofit
Press Event or Media Tour
Press Event or Media Tour
Honorable Mentions
- Agnieszka Pilat: HETEROBOTA
- Aperol and M Booth: Cementing Aperol Spritz into the Cultural Lexicon
- Coriolis Company: Publicity Campaign for Black Woman On Board by Donna J. Nicol
- Koch Comm: EMBARK Bus Rapid Transit (RAPID) Launch Public Engagement Plan & Execution
- Landis Communications Inc.: Doctor’s Check-up for General Sherman Tree
- Michelin North America, Inc. & Ketchum: Michelin Sustainability Summit: Driving Towards a Greener Tomorrow in Transportation
- Oakley: Oakley x 2024 Summer Games: An Exoplanetary Experience
- Onyx Collective: "Queenie" - London Event
- OraPharma: Cover Your Bases: Alex Rodriguez Teams Up with OraPharma to Educate Americans About Gum Disease
- PATRÓN Tequila: PATRÓN F1 Vegas
- The MRKT: Celebrating Culture & Community: The PR Strategy Behind Candy Cane Lane’s Success
- Ubisoft: Star Wars Outlaws
- Viettel Group: Viettel's 35th Anniversary
- Wells Fargo: Autograph Journey Launch Campaign
Press Event or Media Tour
Pro Bono Campaign
Pro Bono Campaign
Honorable Mentions
- Paradox Public Relations: Preserving Art in Crisis
Public Health
Public Health
Honorable Mentions
- HUNTER: Lysol HERE for Health Schools
- Sanofi, Ruder Finn, Patients & Purpose, Havas Media Network: Launching The 1 Pledge Movement
Public Health
Purpose-Driven
Purpose-Driven
Honorable Mentions
- Asylum Public Relations: 4KINSHIP Indigenous Futures
- Cellebrite and FleishmanHillard: Empowering Change: Combatting Internet Crimes Against Children
- Next PR: Raising the White Flag on Mental Health Awareness
- Paradox Public Relations: Preserving Art in Crisis
Purpose-Driven
Rebrand
Honorable Mentions
- Personify Health: Because Health is Personal: The Introduction of Personify Health
Research
Research
Honorable Mentions
- EY Consulting: AI Anxiety in Business
- Kaplow x HearingLife: Campaign for Better Hearing
- Neo4j, Ruder Finn: The ElectionGraph Project
- Northeastern University: Northeastern University Media Relations Research
Research
Social Media
Social Media
Honorable Mentions
- Henry Schein, Inc.: Henry Schein Medical's Athletics and Schools Rising Star Award
- Miami International Airport: I am MIA
Social Media
Stunt or Special Event
Stunt or Special Event
Honorable Mentions
- Agnieszka Pilat: HETEROBOTA
- H&S Communications: Martha Stewart's Thanksgiving-Inspired Farm Stay by Booking.com
- International Delight: International Delight x Bridgerton: Coffee & Courting Event
- Konnect Agency: Kraft Natural Cheese Signature Shreds Event
- Landis Communications Inc.: Doctor’s Check-up for General Sherman Tree
- Panda Express: Panda Express Sparks Connections, Hosts One-of-a-Kind Culinary Experiences for Return of Firecracker Shrimp LTO
- Sanofi, Ruder Finn, Patients & Purpose, Havas Media Network: Launching The 1 Pledge Movement
- TK PR: Eugenia Duke's Unofficial Mayo Guide to Greenville
- Travel + Leisure Co.: Club Wyndham SeaWorld Suite
- When We All Vote: When We All Vote Rally
Stunt or Special Event
Technology
Technology
Honorable Mentions
- AdventHealth: The Career Experience at International Pathfinder Camporee: Technology
- Agnieszka Pilat: HETEROBOTA
- Broadcom and Big Valley Marketing: Enabling AI Infrastructure Campaign
- Channel V Media: Heimdall Power’s “Magic Balls” Break Into the U.S.
- PAN: Finding the “Blue Space” in Mainstream Media
- Proofpoint: Safeguarding the Inbox: Helping Consumers Around the World Better Understand the Risk of Phishing and Email Fraud
Technology
Thought Leadership
Thought Leadership
Honorable Mentions
- Bitso: Crypto Landscape in Latin America
- Black Futures Lab and Black to the Future Action Fund: Kristin Powell Thought Leadership
- EY Consulting: AI Anxiety in Business
- Hoboken Public Library: Hoboken Public Library Fights for the Right to Read
- Ivanti: Ivanti CSAM
- University of Notre Dame: Asher Kaufman: Conflict in the Middle East
Thought Leadership
Use of a Celebrity or Personality
Use of a Celebrity or Personality
Honorable Mentions
- Agnieszka Pilat: HETEROBOTA
- Brooks Running: "Let's Run There" with Jeremy Renner
- Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis
- M Booth: RoC Skincare Look Forward Project
- McDonald's USA x BODEN Agency: Uniting Abuela and Gen Z Through the Grandma McFlurry
- Orangetheory Fitness: Orangetheory's “WTF is OTF?! Comedy Event” Blended Humor and Fitness to Ease Gym-timidation
- Praytell: Barefoot Bandwagon with Donna Kelce
- Reach Agency: Lil Jon x Natural Vitality: A Mindful Partnership
- Samsung Electronics America: Galaxy Ring x LaQuan Smith
- Sanofi, Ruder Finn, Patients & Purpose, Havas Media Network: Launching The 1 Pledge Movement
- Santa Monica Travel & Tourism: Santa Monica Beach Volleyball Olympic PR Campaign
- UScellular: UScellular's Global Day of Unplugging
Use of a Celebrity or Personality
Video
Video
Honorable Mentions
- Brooks Running: "Let's Run There" with Jeremy Renner
- Praytell & Destination Canada: Destination Canada and Nicole Byer Give Americans a “Crash Course” in Canadian Winter
