Finalists:

• Jackson Spalding: Gridovation: Investing Today for a Brighter Tomorrow
• Malaysian Anti-Corruption Commission (MACC): Multimedia Section, Strategic Communications Division
• Yahoo: Yahoo Communications Team

Finalists:

• ANDER & Co: Rewriting the Bankruptcy Narrative
• Diffusion PR: Diffusion x Invoice Home: Original Research to Spotlight Small Business Challenges and Acquire New Customers
• Emerson: Emerson Exchange
• Randstad North America: Adapt & Thrive
• The Bliss Group x West Monroe: From Long-Form Content to Leads: Bringing High-Value Tech Trends to Decisionmakers

Finalists:

• Crowe PR + Razer: Razer is Changing the Game
• Hopper: Travel Deal Tuesday
• MGC Colombia: Call Blocked, Peace Restored
• O'Malley Hansen Communications: A Puzzling Pair: Graeter’s Skyline Spice Ice Cream
• Sage Growth Partners: Gilchrist - Live Every Moment

Finalists:

• EMC Communications & Travel Portland: Portland: A City on the Rise - Strategic Reputation Management Campaign
• Marathon Strategies: Building a Wealthtech Brand: How Communications Elevate Farther’s Market Position
• Summit Therapeutics: Setting the Stage for Summit Therapeutics: Introducing a New Leader in Lung Cancer Treatment
• TVP Communications and Saint Francis University: The Red Flash's Last Dance
• Uproar by Moburst: Rebuilding Trust: Uproar by Moburst’s Strategic Effort to Revitalize the Orlando Museum of Art’s Reputation

Finalists:

• Aspire Indiana Health: One Aspire
• Bospar: The Smart Response: How Smarty Owned the Tariff Moment
• Business Insider: Business Insider Advertising B2B Campaign
• Jackson Spalding and Georgia Public Broadcasting: It’s a Georgia Thing: Revamping GPB to attract unified support.
• Ketchum: Clorox Clean Feels Good
• Trinity Health: We See All of You™ Brand Campaign

Finalists:

• American Diabetes Association: American Diabetes Month
• Gift of Life Donor Program: 50,000 for 50
• Providence: Many Faces of Medicaid
• Sobeys: Sobeys Star of Christmas
• SOCIALDOO: “Μάθε Nα To Kaνεις Σωστά” — Learn How To Do It Right

Finalists:

• Claritin: Claritin Takes the Itch Out of Wichita
• JSA+Partners, Crisis to Comeback: The LA Strong Comms Coalition
• LSG x Houston CCS Alliance: Houston CCS Alliance
• Marathon Strategies: A Vote for the Future: Securing Generations of Iñupiaq Ownership Through Record-Breaking Voter Turnout
• Zapping: Cambio en Perú… Entra Zapping

Finalists:

• Arca Continental Coca-Cola Southwest Beverages: Employee Engagement: Peek Under the Cap of the Texas Coca-Cola Bottler
• Mimecast: Mimecast State of Human Risk 2025
• SHEIN: SHEIN Customer Stories

Finalists:

• Charles Schwab: National Investing Day
• Children's Health: Children’s Health Leverages Multifaceted Communications Campaign to Announce Plans for Transformative New Pediatric Campus to Meet the Surging Demand for Pediatric Care in North Texas
• Exelon: Exelon Customer Relief Fund
• Fifth Third Bank: Fifth Third Day 2025
• Reputation Partners, LLC: SEKO Logistics Rapid-Response Advisory System
• Royal Neighbors of America: Corporate Communications Campaign
• Saatva: Olympics Announcement Campaign

Finalists:

• Georgia Power: Hurricane Helene Response
• Malaysian Anti-Corruption Commission: Strategic Communications Division
• Massachusetts Bay Transportation Authority: MBTA Communications (PR)
• TVP Communications and Saint Francis University: The Red Flash's Last Dance
• University of Georgia College of Agricultural and Environmental Sciences: Rapid Action, Lasting Impact: Hurricane Helene Communications Response

Finalists:

• NBCUniversal Telemundo Enterprises: Hispanic Heritage: Celebrating All That We Are
• NBCUniversal Telemundo Enterprises: Mujeres Imparables: Together Unstoppable
• SOCIALDOO: “Μάθε Nα To Kaνεις Σωστά” — Learn How To Do It Right
• Intesa Communications Group: “No Pride in Exclusion”: Intesa Positions New Coalition as Leading Voice for Marginalized Groups
• West Central Initiative: Live Wide Open

Finalists:

• Cognizant: Impact Awards 2025
• Disney Entertainment Television: Disney Entertainment Television Internal Communications
• Saatva: Employee Advocacy Program

Finalists:

• Disney Entertainment Television: The Scene
• Jackson Spalding and Sweetwater Brewing Company: 2025 SweetWater 420 Fest | A Return to Its Roots
• Mastercard: Mastercard's Media Program for the 2024 Innovation Forum
• Texas Children's Hospital: Caring for Children Worldwide: Texas Children’s Houston Open
• WhiteBIT: International Crypto Trading Cup 2025

Finalists:

• BairesDev: Nacho de Marco. How a Bootstrapped LATAM CEO Became a Global Thought Leader
• Century 21 Real Estate: Breaking Through the Noise: Elevating CEO Mike Miedler as a Trusted Voice in Real Estate
• TVP Communications and Saint Francis University: The Red Flash's Last Dance

Finalists:

• Cognizant: Impact Awards 2025
• McCabe Message Partners: POP Month
• MGC: What's Chile saying?
• Rheem Manufacturing: Rheem 100-Year Celebration Campaign/ Next Starts Now
• Saatva: Olympics Announcement Campaign
• TVP Communications and Saint Francis University: The Red Flash's Last Dance
• UC Davis Health: Believe in Better

Finalists:

• BAT: Omni - Forward Thinking for a Smokeless World
• Hilton: Hilton’s Global 2025 Trends Report: Unlocking the Year of the Travel Maximizer
• Montieth & Company: BCA Research Global PR Campaign
• The Sway Effect: Breaking Records, Not Values: How Intrepid Travel’s Global PR Effort Proved That Purpose Pays Off

Finalists:

• Ava Labs: Avalanche9000: The best campaign we never paid for.
• TUMS: TUMS Makes Gameday Food Dreams a Reality with TUMS Fantasy Foodball Pool
• Visit Lauderdale: Breakfree from Winter Campaign

Finalists:

• Aflac: From Awareness to Action: Aflac Wellness Matters Inspires Gen Z, Millennials and U.S. Hispanics to Prioritize Preventive Care
• American Cleaning Institute: Packets Up! Campaign
• BPCM: CeraVe Hair "Heads of CeraVe" Influencer Campaign
• Current Global and Kingsford: King of the Grill
• EvolveMKD and Motiva: Motiva X Meghan Trainor
• H+M Communications: From Miami to the World: How Influencers Ignited Latino Turnout and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ
• Help at Home: Caregiver Influencers
• Neurocrine Biosciences with Spectrum Science: AblesonTaylor, Mindshare USA: C-Mind, Studio RX and Health & Wellness Partners, ConnectING with Carnie™
• Porter Novelli: Lucas Gomitas Launch

Finalists:

• Blood Cancer United: Integrated Communications Plan for Bold Goal
• Fifth Third Bank: Swap, Snap, Share
• UNAC/UHCP: Stronger Together - A Union Contract Campaign for Safe Staffing in Maui

Finalists:

• 5WPR: 5WPR x The Honest Kitchen: “Feed Them the Best. Whether They Deserve It or Not.”
• BODYARMOR Sports Drink: Choose Better
• BRG Communications: Brain Works - Optimize Your Brain Span
• Civilian: Megan Thee Stallion Partnership with Never a Bother
• Current Global and Kingsford: King of the Grill
• H+M Communications: From Miami to the World: How the 305 Ignited Latino Turnout and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ
• Hilton: Waffles Worth Waking Up For: Hampton by Hilton’s Signature Breakfast Staple Fuels a Year of Brand Transformation
• POWERADE: What it Takes
• Sinclair Agency: Our REALTORS® Know Campaign
• SourceCode Communications: Jenius Bank’s Mind-Money Connection
• The Partnership: HSS at NCH

Finalists:

• Manulife Group Retirement Services: Say Goodbye to Paper Campaign
• New Jersey Department of Community Affairs: NJDCA Shared Services Marketing Campaign
• Noisy Trumpet Communications: San Antonio Botanical Garden - Illuminate
• The University of Kansas Cancer Center: iAmHealthy Parents First Study Recruitment Campaign
• TIAA: Essentials by TIAA
• Valley Water: Summer-Fall Conservation Marketing Campaign

Finalists:

• Boehringer Ingelheim & Eli Lilly and Company Alliance, dna communications,: It Takes 2
• Hilton: Immersive Storytelling in Hospitality: Showcasing the Best of Hilton
• SMUD: Meadowview-Congresswoman Matsui event
• The Key PR: SMMI Launch Event

Finalists:

• Best Friends Animal Society: Mirage the Miracle Cat
• F2G & LifeSci Communications: Will Fungi be the Last of Us?
• O'Malley Hansen Communications: A Puzzling Pair: Graeter’s Skyline Spice Ice Cream
• Truvian & Spectrum Science: A New Narrative in Blood Testing: Truvian’s Strategic Path to National Coverage

Finalists:

• American Diabetes Association: American Diabetes Association, Scientific Sessions Media Team
• Apnimed & Spectrum Science: Waking the World Up to Sleep Apnea: Apnimed’s AD109 Media Triumph
• BODYARMOR Sports Drink: Choose Better
• Cornerstone Government Affairs: Media Relations Campaign Footwear Distributors and Retailers of America
• EvolveMKD and Endo, Inc.: Tackling Viking’s Disease with a Pro Football Hall of Famer
• MGC Colombia: Call Blocked, Peace Restored
• Pugh and Tiller: Dermatology Partners - Media Relations Campaign
• SEGA of America, Inc.: SEGA Spotlights Shadow the Hedgehog Throughout 2024 Sonic Brand Campaign
• The Brand Guild: Sweetgreen Ripple Fries Launch
• UPRAISE Marketing + Public Relations: More Than Cookies: Transforming Public Perception of the Girl Scouts of Northern California

Finalists:

• Ferrero North America: Watch Out Kids. It's Time for Adultoween
• O'Malley Hansen Communications: A Puzzling Pair: Graeter’s Skyline Spice Ice Cream
• TVP Communications and Saint Francis University: The Red Flash's Last Dance

Finalists:

• H+M Communications: From Miami to the World: How the 305 Ignited Latino Turnout and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ
• McDonald's x BODEN Agency: McDonald’s x BODEN Agency: Uniting Abuela and Gen Z Through the Grandma McFlurry
• NBCUniversal Telemundo Enterprises: Hispanic Heritage: Celebrating All That We Are
• Onyx Collective and 20th Television: "Deli Boys" PR Campaign
• The MRKT: Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact

Finalists:

• Bospar: The Smart Response: How Smarty Owned the Tariff Moment
• Caliber & Quarter Horse PR: Competing with data giants via targeted newsjacking
• Discover The Palm Beaches: The Palm Beaches Pop Culture Newsjacking
• Dunn Pellier Media: Dr. Steven Quay On Biden's Diagnosis for Biden Cancer Diagnosis
• Edible: Sound the Alarm: How Edible Turned a TV Moment Into Cultural Buzz
• Ferrero North America: Watch Out Kids. It's Time for Adultoween
• Havas Formula: QDOBA: “Little Girl with the Guacamole Blues”
• Market Mentors: Disrupting the narrative on tariffs: How we got Washington's attention
• Texas Children's Hospital: Guiding Parents During Crisis: The Texas Measles Outbreak
• Thayers: Thayers Shoots Their Shot During March Madness

Finalists:

• J.P. Morgan Payments: J.P. Morgan Payments Newsroom
• Otter PR: Otter PR Music Beats Cancer Brand Journalism

Finalists:

• ADG Strategy Group: Oliver Patch Project
• Elizabeth Glaser Pediatric AIDS Foundation: "Global Health Can't Wait" Communications Campaign
• Gift of Life Donor Program: 50,000 for 50
• UNAC/UHCP: Stronger Together - A Union Contract Campaign for Safe Staffing in Maui

Finalists:

• ADM: “Treating (and Supplementing) Pets Like Part of the Family” Report
• Integral: Integral's Index
• Ketchum + The Clorox Company: Clean Feels Good: Demonstrating the Power of Clean Through Science
• SurveyMonkey: From Perception to Proof: The Research-Led Launch of SurveyMonkey’s Trust Center

Finalists:

• Exelon: Exelon Customer Relief Fund
• KCSA Strategic Communications, KCSA - Launch of Edibles.com
• Manulife John Hancock: It’s about time – personalized participant engagement program
• Rheem Manufacturing, Rheem 100-Year Celebration Campaign/ Next Starts Now

Finalists:

• ADM: Pet Innovation Concept Kit
• BODYARMOR Sports Drink: Real Hair, Real Hydration
• BOSPAR: “Queer Joy Is Resistance: How PR Turned a $2M Crisis Into a National Reckoning—and Saved SF Pride”
• SPM Communications: Sweet Success with Shipley Heart-Shaped Conuts

Finalists:

• Adobe: Adobe Photoshop Mobile Launch
• Autumn Communications: Autumn Communications’ Pinterest X Chamberlain Coffee Collaboration
• O'Malley Hansen Communications: A Puzzling Pair: Graeter’s Skyline Spice Ice Cream
• Silverline Communications: Energy Storage + Data Center Product Launch
• Sunrise Banks: Net Zero Banking: Your Path to Net Zero Starts Here
• Synaptics: The Synaptics® Astra™ SR Product Launch: Strategic Storytelling for Edge AI Processing Technology Solutions

Finalists:

• Global Strategy Group x Science and Technology Action Committee: A Vision for American Science and Technology
• Happylucky & WA OSOS: "Mark the Ballot"
• LSG x CHA: *Made Possible by Your Children's Hospital
• LSG x Houston CCS Alliance: Houston CCS Alliance
• Marathon Strategies: A Vote for the Future: Securing Generations of Iñupiaq Ownership Through Record-Breaking Voter Turnout
• PRCN: National Programme for Infection Diseases Prevention
• Sinclair Agency: Solving Hunger

Finalists:

• Aflac: From Awareness to Action: Aflac Wellness Matters Inspires Gen Z, Millennials and U.S. Hispanics to Prioritize Preventive Care
• American Cleaning Institute: Packets Up! Campaign
• Hannah Cranston Media: From Panic to Power: Turning Political Chaos into Healthcare Access
• McAfee: McAfee's Keep It Real Campaign: Fighting AI with AI
• Texas Children's Hospital: Guiding Parents During Crisis: The Texas Measles Outbreak

Finalists:

• Diffusion PR: Supplementing Smarter – Thorne x Diffusion
• FWV: Stephen Curry's Underrated Golf Tour Reaches New Fairways
• POWERADE: What it Takes
• TVP Communications and Saint Francis University: The Red Flash's Last Dance

Finalists:

• Konnect Agency: Cracker Barrel Cheese – The Bold Play in Snacking
• Womanizer: Too Hot for NASCAR: Womanizer's Stand Against Sponsorship Double Standards

Finalists:

• BAT: Omni - Forward Thinking for a Smokeless World
• BODYARMOR Sports Drink: Choose Better
• Edible: Rebranding? There’s an Edible® for That
• Inizio Evoke Comms: Novavax’s Bold Reinvention as Vaccine Visionary
• PEMCO Mutual Insurance: For the Love of Prevention: How PEMCO Repositioned Itself as the PNW’s Partner in Prevention

Finalists:

• BOSPAR: “Queer Joy Is Resistance: How PR Turned a $2M Crisis Into a National Reckoning—and Saved SF Pride”
• Change Consulting: We Are California Media Relations Campaign
• The TASC Group: Destination Tomorrow

Finalists:

• Advocate Health: Virtual Primary Care Social Media Strategy
• AstraZeneca and Imre: LOKELMA Summer Champion Series: Turning a Global Moment into Hyper-Relevant Health Engagement
• H+M Communications: From Miami to the World: How Social Media Turned Sony Pictures’ Bad Boys: Ride or Die Into a Box Office Movement
• Help at Home: 50 Years of Caring: A Legacy of Compassion, A Future of Innovation
• Saatva: Employee Advocacy Program
• SMUD: People Behind the Promise
• Virgin Voyages: Virgin Voyages "Road to 1 Million" Instagram EGC Campaign

Finalists:

• Chiquita: A Future Without Bananas? Chiquita’s Quest to Prevent a Global Agricultural Crisis
• LSG x Houston CCS Alliance: Houston CCS Alliance
• SOCIALDOO: “Μάθε Nα To Kaνεις Σωστά” — Learn How To Do It Right

Finalists:

• Best Friends Animal Society: PR Team
• CancerCare & Spectrum Science: Elevating CancerCare’s Mission Through Human-Centered Storytelling
• Help at Home: 50 Years of Caring: A Legacy of Compassion, A Future of Innovation
• LSG x CHA: *Made Possible by Your Children's Hospital
• Marathon Strategies: A Vote for the Future: Securing Generations of Iñupiaq Ownership Through Record-Breaking Voter Turnout

Finalists:

• Blood Cancer United: Integrated Communications Plan for Bold Goal
• Capgemini Financial Services: World Wealth Report 2025 - Sail the Great Wealth Transfer
• Deloitte and MikeWorldWide: Deloitte and MikeWorldWide Workplace Skills Survey
• Emerson: Emerson Exchange
• Fifth Third Bank: Empowering American Cities
• Help at Home: Caring for Caregivers
• Jewelers Mutual: Legacy Brand Doesn’t Mean Legacy Tech: Elevating Jewelers Mutual as a Tech & Innovation Thought Leader
• Mimecast: Mimecast State of Human Risk 2025
• Razor Sharp Public Relations: Razor Sharp PR for ITR Economics: Outpacing the Market with Excess Share of Voice
• Society22 PR: Society22 Puts Clients on the Map!
• TRIMEDX: Leading the conversation, defining the standard

Finalists:

• Disney Entertainment Television: ABC Multiplatform Ratings Campaign
• Massachusetts Bay Transportation Authority: MBTA Communications (PR)
• Next PR: Turning Numbers Into News: How Next PR Elevated Lightcast as a Labor Market Data Powerhouse for National Media
• OPRG + AstraZeneca: From Awareness to Action: The Measured Path to Brand and Health Impact
• Pacific Gas & Electric Company: How PG&E is tying communications outputs to business outcomes to drive PR strategy

Finalists:

• American Dairy Association Mideast with MediaSource: "Built Like a Buckeye"
• Sage Growth Partners: Patient Stories - New Jersey Brain and Spine

Finalists:

• Aspire Indiana Health: A Day in the Life: Mockingbird Hill Recovery Center
• Bacardi: The Bacardi Story
• MD Anderson Cancer Center: Rock Stars in the O.R.
• PCL Construction: Zac Davis

Finalists:

• Marriott Vacations Worldwide: The Adventures of Lamby
• Zumba Fitness: Say It. Believe It.

Finalists:

• FWV: FWV and Pendleton Whisky Shine on the Year of the Cowgirl
• LSG x CHA: *Made Possible by Your Children's Hospital
• Northwell Health with MediaSource: "Dawn's Story"
• SHEIN: SHEIN Customer Stories