Winner:
Congratulations to PR Daily’s
2025 Social Media & Digital Awards Winners!
On Thursday, September 25, 2025, PR Daily honored this year’s Social Media & Digital Awards finalists—and revealed the winners—at a special luncheon at the Yale Club in New York City.
The room was filled with the teams and professionals pushing the boundaries of social and digital communications. From standout campaigns to innovative strategies, this gathering celebrated the year’s most impactful work.
PR Daily congratulates all of this year’s winners and Honorable Mentions of the Social Media & Digital Awards, Class of 2025.
Read about the winners by clicking on their profile below.
WINNERS
AWARDS OF DISTINCTION
Agency of the Year
Agency of the Year
Honorable Mentions
- Media Minefield
- SEEN Group
- Vested
Agency of the Year
Campaign of the Year
Campaign of the Year
Honorable Mentions
- AstraZeneca: What science can do
- GlobalFoundries: GlobalFoundries “We Shape What’s Essential”
- PECO Energy: PECO Energy
- The Arena Group: Take Your Shot
- The MRKT: Moana 2: Sailing with Multicultural Voices
- Zayo: Zayo Owns Stargate....(.com)
- Zumba Fitness: Say It. Believe It.
Campaign of the Year
Team of the Year
Team of the Year
Honorable Mentions
- Daversa Partners: Daversa Partners Marketing & Communications Team
- Merz Aesthetics: Merz Aesthetics Global Social Media Team
Team of the Year
Campaign Categories
AI – Use of
AI – Use of
Honorable Mentions
- Jennings Social Media & MarTech: Miami-Dade AI-Driven Tourism Campaign
- Nissan: Surrounded by Innovation
- Progreso and LLYC: CLARA
- PwC US Group LLP: AI Tools in Action: Transforming Complex Data into Engaging Digital Campaigns
AI – Use of
Blog
Blog
Honorable Mentions
- REQ: ScienceLogic Blog
Blog
Brand Awareness
Brand Awareness
Honorable Mentions
- Cloudera: #ClouderaLife
- GlobalFoundries: GlobalFoundries “We Shape What’s Essential”
- Pacers Sports & Entertainment: Indiana Fever
- Proofpoint: Proofpoint Protect 2024: Showcasing Our Human-Centric Cybersecurity Global Event Series
- Zayo: Zayo Owns Stargate....(.com)
- Zumba Fitness: Say It. Believe It.
Cause Marketing
Cause Marketing
Honorable Mentions
- embecta: People First campaign
- embecta: People With | 2024 World Diabetes Day Campaign
- Morgan Properties: Ronald McDonald House Charities of Maryland Red Shoe Shuffle 5K Campaign
Cause Marketing
Collaborative Social Media Communications
Collaborative Social Media Communications
Honorable Mentions
- American Institutes for Research (AIR): Health Equity for Afghan Refugees (HEAR) Project – Nasima’s Story
- IEM International, Inc.: CDBG Anniversary
- PwC: SEC Climate Rules: Turning a News Moment into a Business Opportunity
- T-Mobile Communications: Responsibility and Events Team (CoRE), Un‑carrier Un‑wrapped 2024
Collaborative Social Media Communications
Community Engagement
Community Engagement
Honorable Mentions
- Alloy: Days of Delight with S&T Bank
- Association of Equipment Manufacturers: AEM Manufacturing Express Bus Tour
- Signal Theory: GEARWRENCH Social Community Engagement
Community Engagement
Content Marketing
Content Marketing
Honorable Mentions
- AstraZeneca: What science can do
- BAE Systems: Dimension Extension
- IEM International, Inc.: CDBG Anniversary
- JBL: JBL Campus Builds The Power Of Voices
- Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
Content Marketing
Crisis Management
Crisis Management
Honorable Mentions
- Miami International Airport: Getting MIA’s Skytrain back on track
- Red Lobster: Reclaiming the Chapter 11 Narrative
Crisis Management
Digital Community Engagement
Digital Community Engagement
Honorable Mentions
- Adolescent Content: Storytellers and Youthtellers Collectives
- IW Group: Sweet Connections
- Lewis: Worldwide Toast to Kentucky Bourbon Campaign
Digital Community Engagement
Diversity, Equity & Inclusion Campaign
Diversity, Equity & Inclusion Campaign
Honorable Mentions
- Agency Guacamole: Agency Guacamole's 8th Beauty, Lifestyle & Nurturing Diversity Panel Event
- CSX Corporation: CSX Family Ties
- embecta: People With Diabetes: A Storytelling Series
Diversity, Equity & Inclusion Campaign
Edutainment
Edutainment
Honorable Mentions
- New Jersey Hall of Fame: Launch of Entertainment and Learning Center
- Northeastern University: Northeastern University Edutainment
Edutainment
Employee Engagement
Employee Engagement
Honorable Mentions
- Cemex: Samantha Morales
- Cloudera: #ClouderaLife
- ESAB Corporation: Shaping ESAB with Shyam
Employee Engagement
Employer Branding
Employer Branding
Honorable Mentions
- Altus Group: The Altus Experience
- DHR Global: Celebrating Longevity and Building a Culture of Collaboration
- J.P. Morgan: Lights, Camera, Appreciation: Celebrating Employee Excellence at J.P. Morgan
- Mastercard: Mastercard Employer Brand Communications & Recruitment Marketing
Employer Branding
Honorable Mentions
- Pacers Sports & Entertainment: Indiana Fever
Healthcare Campaign
Healthcare Campaign
Honorable Mentions
- Acadia Pharmaceuticals Inc.: Magnolia’s Guide to Adventuring
- Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis
- embecta: People First campaign
- PAN: Omni-Channel Strategy to Solidify Leadership in Alzheimer’s Diagnostics
- Trinity Health Mid-Atlantic: Integrated Cardiovascular Marketing Campaign
Healthcare Campaign
Influencer Campaign
Influencer Campaign
Honorable Mentions
- Alliance Pharma and Green Room Communications: Alliance Energy Mood Sleep Gummy Launch
- BarkleyOKRP: Largest-Ever Creator Program Takes Protein Shakes from Health Aisle to In-Demand Lifestyle Drink
- HUNTER: Finish Brand Unveils New Mash-up Recipe - The Ultimate Side Dish for the Holiday Season
- JBL: JBL Campus Builds The Power Of Voices
- Kenvue: BAND-AID® Brand “Stuck on You”
- Morning Walk USA: Holiday
- Palette Media: Under the Desk News’ Election Night Pizza Party: LIVE
- PECO Energy: PECO Energy
Influencer Campaign
Honorable Mentions
- Jacob & Co.: Jacob & Co.
- National Institute of Standards and Technology: NIST Instagram
- Nikon: Nikon Creators Camp
- Northeastern University: Northeastern University Instagram
Interactive Content
Interactive Content
Honorable Mentions
- GIPHY: GIPHY & Call of Duty: Black Ops 6
Interactive Content
Intranet
Intranet
Honorable Mentions
- Lantheus: Lantheus Central Intranet
- Xperi Inc.: Xchange Intranet Launch
Honorable Mentions
- American Institutes for Research (AIR): Beyond the Workplace: Our People, Their Stories
- BAE Systems: Dimension Extension
- BAE Systems: Mission :30s
- Cloudera: #ClouderaLife
- ESAB Corporation: 120th Anniversary Campaign
- Silverline Communications: LinkedIn for Primergy Solar
- Taoti Creative: LinkedIn Campaign for Geothermal Rising
- We Are Cisco: #WeAreCisco: Amplifying Employee Experiences
Marketing Campaign
Marketing Campaign
Honorable Mentions
- BERNINA of America: BERNINA 990 Preorder Campaign
- Concacaf: Concacaf Kick-Off
- EDB: EDB Postgres AI
- Foundation For The Carolinas: Beyond Open
- Global Travel Collection: The Race to the Riveria: Global Travel Collection’s Exclusive Formula 1 Monaco Grand Prix Sailing
- Jennings Social Media & MarTech: CW Farm & Ranch Venue Marketing Campaign
- Miami International Airport: Explore the World with MIA Discover
- NC Turnpike Authority: 2024 NC Quick Pass Fall Travel Campaign
- PAN: Omni-Channel Strategy to Solidify Leadership in Alzheimer’s Diagnostics
- PAN: Patient Safety, Simplified
- Saskatchewan WCB: Three Things campaign
- The Arena Group: Take Your Shot
- The Mount Vernon School: "Kids Go First" Admission Campaign
- Wagstaff Media & Marketing & Alisal Ranch: Turning Clicks Into Bookings: Alisal Ranch and Wagstaff’s Record-Breaking Cyber Monday Digital Campaign
Marketing Campaign
Media Relations Campaign
Media Relations Campaign
Honorable Mentions
- Easterseals DC MD VA: Walk With Me 2024
- Havas Formula: RE/MAX Luxury Listings Media Relations Campaign
- New England Aquarium and Teak Media + Communication: Turning the Tide: Sea Turtle Rescue and Recovery
Media Relations Campaign
Micro-Influencer Campaign
Micro-Influencer Campaign
Honorable Mentions
- BarkleyOKRP: Motel 6 Garfield Suite Influencer Activation
- Federal Realty: Federal Realty Influencer Campaign
- Matrix Partners: Charlee Bear Dog Treats Holiday PR Box
- Reshift Media: Building Trust Through Micro-Influencer Marketing
Micro-Influencer Campaign
Mobile App
Mobile App
Honorable Mentions
- Manulife: Manulife Mobile app
Mobile App
Multichannel Campaign
Multichannel Campaign
Honorable Mentions
- Federal Realty: Routine Reimagined: 2024 Campaign
- Foundation For The Carolinas: Beyond Open
- FTI Consulting, FTA, Cash App, PayPal and Venmo: Smarter Than Scams
- JBL: JBL Partybox NYC Takeover
- Live Nation Entertainment: Multichannel Personalized Presales
- Nikon: Nikon Creators Camp
- Noisy Trumpet: Huntopia
- Northwell Health // Revmade: The Well by Northwell Health, with Revmade
- STO Building Group: STO Building Group Safety 360° Multichannel Campaign
- Urban Land Institute: ULI's Multichannel Campaign on the Impact of Extreme Weather Events on Communities
Multichannel Campaign
Paid Social Media Campaign
Paid Social Media Campaign
Honorable Mentions
- GIPHY: GIPHY & Call of Duty: Black Ops 6
- The Evoke Agency: Andis Paid Social
- The Evoke Agency: got2b Paid Social
Paid Social Media Campaign
Podcast
Podcast
Honorable Mentions
- City of Sanger: 266 Express Podcast
- IEM: DisasterSmiths Podcast
- The Devon Group: Up Next @ Work
Podcast
Public Relations Campaign
Public Relations Campaign
Honorable Mentions
- Alloy: A fast entrance to the crowded U.S. cyber market
- Foundation For The Carolinas: Beyond Open
- Miami International Airport: Modernization in Action (M.I.A.) Plan
- PAN: Powin
- Red Lobster: Reclaiming the Chapter 11 Narrative
- Samsonite/H&S: Samsonite The Ultimate Drop Test - Proxis Space Launch
Public Relations Campaign
Report
Report
Honorable Mentions
- Adtalem Global Education: Adtalem Global Education – Nurturing Change
- Athena Global Advisors: RJR Town Hall Impact Report
Report
SEO Strategy
SEO Strategy
Honorable Mentions
- Northeastern University: Northeastern University SEO Strategy
- UPMC Health Plan: UPMC Health Plan Medicare Resources
SEO Strategy
Social Listening and Real-Time Response
Social Listening and Real-Time Response
Honorable Mentions
- Adolescent Content: Storytellers and Youthtellers Collectives
- Oklahoma State University: Protecting Students and Our Brand: How Social Listening Helps Keep Campus Safe and Drives Audience Engagement
Social Listening and Real-Time Response
Social Media Campaign
Social Media Campaign
Honorable Mentions
- BERNINA of America: BERNINA 990 Preorder Campaign
- Coalition for Responsible Community Development: Transition-aged Youth Campaign
- Elevance Health: Always-On Content Strategy Activation
- Genesis Inspiration Foundation: Digital Renaissance: Transforming Genesis Inspiration Foundation’s Social Media
- JBL: JBL Campus Builds The Power Of Voices
- Miami International Airport: I am MIA
- Nikon: Nikon Creators Camp
- Office of Legacy Management: Learn the Legacy
- OGX Beauty: OG WHO?
- Paramount Pictures: Mean Girls Digital & Social Campaign
- Zumba Fitness: Say It. Believe It.
Social Media Campaign
Specialty Campaign
Specialty Campaign
Honorable Mentions
- Felix Cat Insurance: Felix Cat Insurance Launches Cat Dad Hoodies for Father’s Day
- Southwest Airlines: Creator Day 2024
Specialty Campaign
Thought Leadership Campaign
Thought Leadership Campaign
Honorable Mentions
- Elevance Health: Elevance Health Thought Leadership
- Flagship Pioneering: Polyintelligence
- IEM International, Inc.: CDBG Anniversary
- Philip Morris International: Serving Those Who Served
Thought Leadership Campaign
TikTok
TikTok
Honorable Mentions
- Jacob & Co.: Jacob & Co.
- Mazda North America: Mazda TikTok: Driven by Community, Fueled by Culture
- Parkinson's Foundation: Parkinson's Awareness Month: #ABCsOfPD
- PwC: Quick-hitting visual storytelling: PwC's impact on TikTok
TikTok
User Generated Content
User Generated Content
Honorable Mentions
- American Council of Life Insurers: Oregon Ballot Measure 118 Public Affairs Campaign
- Cloudera: #ClouderaLife
- Nikon: Nikon Creators Camp
User Generated Content
Video
Honorable Mentions
- Acadia Pharmaceuticals Inc.: Magnolia’s Guide to Adventuring
- Adtalem Global Education: From Classroom to Courtroom: An Alumnus’ Impact on a Landmark Trial
- BAE Systems: Dimension Extension
- BAE Systems: Mission :30s
- BrightView Health: “Addiction Ultimatum: Jail, Death, Recovery” -- How a Documentary Fights Stigma
- Cloudera: #ClouderaLife
- Elevance Health: Whole Health Video Series
- Hyundai Hope On Wheels: Hyundai Hope On Wheels and Musicians On Call
- Stantec: With every community, Stantec redefines what's possible
- STO Building Group: STO Building Group Commercial: “Together We Build the Extraordinary”
- Visit Philadelphia: Philly LOVE Stories
- Xperi Inc.: Xperi Internal Video: Financial Terms by a Non-Financial Person
Visual Storytelling
Visual Storytelling
Honorable Mentions
- 597522082: APIA / McDonald's Scholars
- Foundation For The Carolinas: Beyond Open
- Pacers Sports & Entertainment: Indiana Fever
- UAE Embassy Washington DC: 50 Years 50 Faces
Visual Storytelling
Website
Website
Honorable Mentions
- UC Davis Health: Health Library
Website
Website Redesign or Relaunch
Website Redesign or Relaunch
Honorable Mentions
- Adtalem Global Education: Adtalem Global Education – Nurturing Change
- Dallas ISD: Dallas ISD Web Redesign
- Denver Preschool Program: DPP.org
- Global Travel Collection: The Redesign GlobalTravelCollection.com – Elevated Customer Acquisition for Global Travel Collection
- Jacob & Co.: Jacob & Co.
- National Institute of Standards and Technology: NIST Homepage redesign
- Octus: From Reorg to Octus: A Holistic Rebrand to Clarify the Complex
- STO Building Group: RC Andersen Website Redesign
- TDIndustries: TDIndustries Website Redesign
- UC Davis Health: Website Redesign
- UPMC Health Plan: UPMC Center for High Value Health Care Website Refresh
Website Redesign or Relaunch
YouTube
YouTube
Honorable Mentions
- Cloudera: #ClouderaLife
- Purdue Global: Purdue Global Team USA Athlete Campaign (Paris 2024)
YouTube
Additional Awards
Click the button below to order trophies for you or your honoree.
If you have any questions, please email Barbara Kanady at [email protected].
