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Hello, communicators:
A socially-distant Grammys aired last night on CBS, with recent news that The Weeknd added his name to the list of artists boycotting the awards still fresh in our minds. Despite some tone deaf points, the evening brought several historic moments, including Beyoncé winning more Grammys than any female artist in history, Megan Thee Stallion being the first female rapper to win “Best New Artist” in 22 years, and more.
Notably absent from the broadcast was any sense of celebrity mingling or schmoozing, which traditionally makes for some great unscripted moments at an awards show.
It reminds communicators that, though socially-distant or virtual events will never fully replicate the reality of many people together in the same place, we can compensate by adding some level of interactivity between audience and those on-camera. Include some interplay between audience and on-camera talent, be it a Q&A or social activation, to make up for some of what’s missing from a remote broadcast.
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