Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts
Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.
Hello, communicators:
Super Bowl LV viewers won’t see Budweiser’s iconic Clydesdales during the big game, after Anheuser Busch announced it’s donating air time to COVID-19 vaccine awareness efforts. Yet, that doesn’t mean they won’t see any horses.
Samuel Adams published a cheeky Super Bowl commercial that begins with a familiar appearance, but has a surprise twist, thanks to “your cousin from Boston”:
https://youtu.be/hLJ7qcB1YaY
Here are today’s top stories:
North-Carolina department store chain Belk filed for Chapter 11 bankruptcy production, looking to shed roughly $450 million in debt, according to USA Today.
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