Artificial Intelligence
How a New York Life VP is preparing teams for the AI era
Chris Breslin of New York Life shares why you should always ask for feedback.
We led a workshop on AI visibility. The questions in the chat were the real story.
Communications playbooks have not kept pace with the speed of change.
Even with rules, custom GPTs forget to follow instructions. This keeps them on track.
Standardize instructions for better quality outputs.
Cisco comms leader on the real problem with AI-generated content
AI slop won’t break through the content economy. Austin Roth-Eagle of Cisco shares what actually does.
3 Copilot capabilities for high-stakes comms work
Each capability comes with a prompt written to generate specific, actionable results under pressure.
GEO is making earned media hot again. But the media is melting down.
What PR pros can do to help.
Optimizing content for GEO means fixing what audiences can’t see
3 things to know before you hit publish.
My op-ed was flagged as AI. It wasn’t.
What happens when good writing is called AI?
4 essentials for protecting brand voice in AI outputs
You must define your voice before you can scale.
Does your intranet still matter in an AI-first workplace?
The real impact of AI on intranets isn’t replacement — it’s exposing a deeper challenge most organizations haven’t solved.
4 reasons your writing accidentally sounds AI-generated (and how to fix it)
Sorry about the em dash. Really.
Lost in translation: Where AI falls short on culture
AI might seem like the perfect translation tool. But there are things it can’t ever understand.
AI is here to stay, but it may not be the comms productivity engine we were promised
Communicators are finding that AI is not a cure-all.
Why writing skills matter more than AI for the next generation of communicators
Clarity builds credibility. If your audience can’t quickly understand it, they won’t trust it, according to Karen Freberg of the University of Louisville.