Why precise language matters in a crisis
The crisis lesson hidden in word choice.
The crisis lesson hidden in word choice.
Suddenly, decisions that should take minutes take hours. Decisions that should take hours take days. Meanwhile, the crisis continues to evolve and brand reputations continue to erode.
When algae in the Lincoln Memorial Reflecting Pool became a political flashpoint, the PR response focusedĀ on science, facts and visible proof.
A strong crisis blueprint helps PR teams avoid starting from scratch when employee issues, AI concerns, operational failures or leadership missteps become reputation risks.
And the 3 questions to ask before publishing.
It should guide decisions, not predict every move.
Strong statements alone wonāt cut it.
Risk management favors the ready.
Crisis starts before the blow up. So should your comms plan.
In bad times, executives arenāt likely to perform better than they do in good times.
Insights from the opening session at Raganās PR Daily Conference.
A playbook is mandatory.
Plus: Cruise line issues thorough statement after apparent hantavirus outbreak; GameStop tries to acquire eBay in surprise offer.
ShipStation used blogs, e-book to assist shipping partners with information.
Translating complex messages into clarity.