Allison Carter
How real-time data helped Ford respond to high-stakes situations
Data from NewsWhip helped Ford in a time of crisis.
Crisis Communications
Beth Haiken
Crafting respectful, humane layoff communications
Here are some ground rules for communicating layoffs in a kind way.
Ragan Insider Allison Carter
How REI crafted a Twitter pause statement that centers values
Here’s how they put their statement together.
Allison Carter
What does it actually mean for a brand to take a stand?
It’s rarer than you think.
Allison Carter
M&T Bank’s response to Buffalo grocery store shooting
The case study is an excerpt from the PR Leadership Network’s exclusive report.
Hinda Mitchell
Why and how to ‘hotwash’ after a crisis
It’s an emergency response concept you can apply to your crisis comms.
Dustin Siggins and Keith Pillow
How to build your trust reservoir before a crisis strikes
Every organization will face a trust drought. The key is preparing now.
Dustin Siggins
How to make a competitor’s trust crisis into your opportunity
You’re ready for your own crisis — but are you ready for your competitors’?
Ragan Insider Allison Carter
5 steps for sprinting to create a crisis communications plan
Get to a first draft fast.
Volodymyr Dehtyarov
‘A threat to the whole world’: CEO of Ukrainian PR firm fights on the front lines
From the Battle of Kharkiv to managing communications for the Territorial Defense Forces of Kyiv, Volodymyr Dehtyarov is fighting for his country.
Allison Carter
How to keep your executives from ‘going rogue’ during a crisis
As usual, the work starts long before the crisis does.
Joe McLeod
When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
Allison Carter
How to identify and respond to a media crisis
Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it.
Ragan Insider Ted Kitterman
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Ted Kitterman
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
