Crisis Communications

Experts say buying domain names for potential “gripe sites,” like YourCompanySucks.com, is due diligence for communicators.    

Hoax or not, a vile viral video has sullied the pizza maker’s name. Is Twitter the way to reverse the damage? Or is it too little too late?

Having lagged initially on vile viral video, response team details its resurgence — and lessons learned.

The bailed-out bank’s CEO took umbrage over the outing of its outing.

“Embarrassed corporate PR Guy” apologizes for a Circuit City executive’s missive to ban MAD Magazine’s parody of the retailer from stores.

CEO David Neeleman makes all the right moves

The risqué clothing company earns high marks for simplicity.

PR expert Fraser Seitel tells us who goofed up, and who rose to the occasion.  

Social media and responsiveness helped turn the tide of negative coverage, says the airline’s VP of corporate communications.