Marketing

The agency will instead use guidelines developed by the International Association for the Measurement and Evaluation of Communications.

The marketing director for a healthcare system argues that giving away free stuff to fans isn’t the best way to build your online community.

The company’s lone response to the letter that calls its core values ‘utter bullsh**’ is one sentence—and apparently sarcastic.

Content is king. Just make sure Google Analytics agrees.

And by ‘a variety of celebrities’, we mean one talented impressionist who channels notables from Woody Allen to George W. Bush for this reading of ‘Richard III.’

Move over Masters of the Universe, the new big spenders on real estate work in media and tech.

The list is based on consumer surveys compiled by The American Customer Satisfaction Index.

A 19th-century British businessman suggested repeating your message again and again. Modern business authors disagree. So, who’s right?

From sing-a-longs to straight-out raps, we couldn’t help but ask: ‘What were these hospitals thinking?!’

More than 300 people have signed a petition encouraging the California Milk Processor Board to drop the campaign, which has sparked considerable outrage.

Tips from a duo whose videos have drawn millions of views.

‘Yes, that dress makes your hips look wide’—not exactly the direct approach we’d advise.