Allison Carter
How Ketchum’s data head approaches measurement
From planning to evaluation, Mary Elizabeth Germaine is all about the numbers.
Measurement
Scott Ward
This is the only PR measurement that actually matters
Measurement seems hard. It isn’t really.
Ragan Staff
Take Ragan and AMEC’s Copyright Benchmarking survey
The results will be shared at AMEC’s Global Summit on Measurement and Evaluation in Miami next month.
Ragan Insider Allison Carter
Why you need to consider validity in your measurement strategy
You have to ensure you’re measuring the right things.
Ragan Insider Allison Carter
How to take your measurement to the next level in 2023
This should be your big new year’s resolution.
Dustin Siggins
Measuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying?
Allison Carter
Making data part of your comms strategy, from OKCupid’s Michael Kaye
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Allison Carter
Steal this scorecard: A better way of measuring media coverage
Go beyond just counting coverage.
Tina McCorkindale and Mark Weiner
Is commtech a fad or an enduring truth?
Or both?
Ragan Insider Allison Carter
6 questions to answer before measuring anything
The hardest question doesn’t have anything to do with data at all.
Marji Sherman
Big changes are coming to Google Analytics. Here’s what to do now.
The change goes into effect in 2023, but don’t wait.
Ragan Insider Megan Crouse
Why you must develop your measurement skills to succeed in PR
PR is no longer a purely creative field.
Ragan Insider Megan Crouse
How AI is changing PR – and what will never change
These powerful tools still need the human touch.
Ragan Insider Brian Pittman
How to ‘speak CEO’: 3 surprising measurement tips
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Allison Carter
How McDonald’s measures PR success
Finding the secret sauce to measurement.
