A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
The sporting goods company has seen a drop in hunting sales after taking a principled stand on guns. Rather than backtracking, the retailer is mulling removing hunting gear completely.
After mastering the ins and outs of media relations, writing and crisis communications, communicators must finally be able to sell their services to clients. Here’s how.
Technology is making it easier to raise funds for the people and campaigns we care about. You could work for an organization leading the way if you land this week’s featured position.
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Enter PR Daily’s 2018 Video & Visual Awards. Submit your web designs, explainer videos and more. Enter by the final extended deadline of Nov. 30.
PR pros can get journalists on their side—if they play their cards right. Here are some tips to make sure your pitch is music to a reporters’ ears.
Good crisis communications can seem to defy logic, especially when legal teams are involved. Michael Maslansky looks at Google’s response to the #GoogleWalkout—and how it got better over time.
Show off the excellent work you’re developed for your brand or a client. Enter Ragan’s 2018 PR Daily Awards. Complete your entry by the extended deadline of Nov. 30.
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.
Here’s how to use these instructional pieces to offer guidance to your staff and other audiences.
Replenish your well of creativity with help from Google, Buzzsumo, Quora and SEMrush.
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.
The waning months of 2018 are not a winding down but a signal to recalibrate as the calendar page turns. Here’s guidance from industry voices about preparing for new opportunities.
