Media Relations

Ragan Insider | Daryl Johnson

Respond to health care reviews online without violating HIPAA

What should you do if a patient posts a negative review about your practice? Follow these guidelines for replying safely.

Ragan Insider | Robby Brumberg

How to lure more eyeballs with visual content

Instead of obsessing over the medium, prioritize storytelling, design and formatting.

Ragan Insider | Beki Winchel

7 deadly media relations sins

Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.

Ragan Insider | Glenn Gillen

6 ways to get your guest post published

An underused tactic for media coverage is to submit an original article or blog post for publication, either for oneself or a client. Here are some tips for getting into digital circulation.

Ragan Insider | Nick Morgan

A body language checklist for public speakers

Make a great first impression by minding your posture, nodding affirmatively and not swallowing your voice.

Ragan Insider | Beki Winchel

Communicators rush to combat ‘TidePodChallenge’ phenomenon

The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.

Ragan Insider | Amy Young

7 characteristics of brilliant copywriting

How can you separate good writing from the bad? You might know it when you see it, but here are some attributes that signal whether your efforts are on the right track—or doomed.

Ragan Insider | Russell Working

6 ways to build a great mobile newsroom

‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.

Ragan Insider | Tim O’Brien

4 ways pro bono work benefits your career

While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.

Ragan Insider | Abigail Jaffe

10 pitching commandments for PR pros and startups

Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.

Ragan Insider | Robby Brumberg

How classic storytelling narratives can improve your speeches

Who doesn’t love a nice rags-to-riches tale or a swashbuckling story about overcoming a monster? Use these timeless themes and plot structures to strengthen your next presentation.