Media Relations

Casey Weldon

Media blitz helps real estate industry address major industry upheaval

National Association Realtors hosted a months-long campaign, including a media ramp ahead of the implementation of the changes.

Casey Weldon

Press releases are still part of the PR toolkit – but not always for getting press.

Casey Weldon

Generic engagement numbers and readership figures won’t tell the whole story.

Dustin Siggins

We’ve all been there. Here’s how to bounce back.

Casey Weldon

Transparency and answering the ‘why’ are key.

Ragan Insider | Casey Weldon

Giving a deadline to accept may inspire interest.

Casey Weldon

Keep the focus on serving the public and maintaining their trust.

Casey Weldon

One key: Make sure messaging aligns with the company’s development stage. 

Ragan Insider | Casey Weldon

Data should inform storytelling decisions, not overwhelm them.

Casey Weldon

Cultural nuances can play a major role in landing a placement.

Ragan Insider | Casey Weldon

Help your spox shine – and get headlines for the right reasons.

Casey Weldon

Trade pubs offer industry clout. It doesn’t hurt that executives really like them.

Lindsey Bradshaw

It once was considered the gold standard of pitching. But what do journalists and PR pros say in 2024?

Ragan Insider | Allison Carter

When the story is big, you need to be organized.