PR Daily Staff
Ragan Training makes it easy to offer new ideas
Answering the call for a fresh approach can be as simple as a yearly subscription.
Media Relations
Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Frank Strong
A slew of PR pros share what they do for a living
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Russell Working
Strunk and White: Parentheses and misused phrases
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
Ted Kitterman
Podcast listeners are close to half the population
As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.
Beki Winchel
Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Amanda Munroe
How to pump new life into your PR planning sessions
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Jane Callahan
3 places to find fresh ideas
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Beki Winchel
93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy
Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
Brendan Gannon
30 jobs in the PR and marketing world
Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.
Dana Lambert
How colors can shape and shade perceptions about your business
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
Adam Fisher
Crucial parts of holding statements in crisis PR
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
