Amanda Coffee
Media Coffee Chat: Lifestyle freelancer and ESSENCE writer Keyaira Boone
See what makes this journalist tick.
Media Relations
Casey Weldon
Here’s how Unrivaled used PR to launch upstart league
Messaging centers around record contracts, player equity.
Callie Krosin
How AI can help you create, land and track the perfect pitch
Gain access to journalists and craft personalized outreach.
Casey Weldon
These Super Bowl strategies had people talking long before kickoff
Doritos and Coors Light use a combination of social and earned media to prolong the conversation.
Amanda Coffee
A peek behind the curtain with personal finance reporter Chris Taylor
For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.
Casey Weldon
PR is helping Asheville rebuild after Hurricane Helene
A coordinated communication effort is supporting local businesses while welcoming visitors back.
Allison Carter
By the Numbers: Americans love to get news from TikTok – but not how you expect
Journalists aren’t necessarily who they turn to for news.
Casey Weldon
UnitedHealthcare CEO’s death could change corporate comms
It’s important for executives to talk, but it’s just as important that it’s on the right issue.
Casey Weldon
Unconventional paths make for great PR pros
Despite a learning curve, these comms outsiders offer unique insights and expertise.
Allison Carter
Top Stories of 2024: Peter Shankman’s HERO revives connecting journalists, sources
After the sunset of HARO, Shankman started a new venture with a familiar premise.
Casey Weldon
How to land the ‘sizzle reel’ interview highlight
Try to land your major soundbite during that first question when the audience is most engaged.
Allison Carter
2025 media relations predictions from comms pros
It’s all about independent journalists in 2025.
Casey Weldon
4 tips for making a shy CEO media ready
The comms team must serve as an advocate for the executive even if that means being brutally honest.
Andrew Petro
Training for the toughest interviews: 4 tips for handling hostile reporters
It’s not always sunshine and roses.
Casey Weldon
How to media train for a podcast
Prep to keep the speaker conversational but prepared for curveballs.
