Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
The former editor of Woman’s Day magazine shares ideas on reaching women with a message that speaks to shared values.
President Biden addressed the nation amid the outbreak of war in eastern Europe, and as the U.S. attempts to turn the page after two years of pandemic.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Also: TikTok stars make more than top CEOs and more.
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.
Also: Virgin Galactic announces public sales of tickets to space and more.
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Here are four tips to rise above the noise from a PR pro.
The host and producer for CSPAN’s three-hour daily call-in program shares how he thinks about meeting audiences where they are.
Data from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.
Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.
