Skyler Acevedo
4 tactics for successful pitching
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Media Relations
Ted Kitterman
How Shift Communication’s Rick Murray stays ahead of the curve
Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change.
Kling Michael
8 ways to engage on LinkedIn to boost your PR and marketing efforts
Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.
Nick Morgan
5 presentation lessons from Toastmasters’ top speaker
Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.
Brian Pittman
Get creative: 5 ways to revive your writing
Is your love of writing on the ropes? Here are some fun ways to boost your skills.
Beki Winchel
McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans
Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more.
Jessica Lawlor
5 ways social media has reshaped the PR industry
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
Ted Kitterman
How to explain media relations value to clients
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to break it down.
Beki Winchel
Popeyes’ chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results
Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.
Michelle Garrett
How PR pros can help clients handle an unexpected media inquiry
Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Robby Brumberg
10 of the most nefarious words in the English language
Cast these infernal abominations and annoying clichés into the abyss of wretched writing.
Robby Brumberg
How to write a better résumé
Use a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon.
Ted Kitterman
One in five journalists lives in NYC, LA or DC
The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?
Christina Hennessy
5 crucial preliminary steps to elevate your team presentation
Heading off problems will make for a seamless and memorable event, so practice everything—even handing off microphones and slide deck controls to your fellow participants.
Ted Kitterman
Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey
Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.
