Amanda Coffee
Inside Sherwood: Covering healthcare, GLP-1s and the stories that matter to retail investors
How a disruptive media outlet thinks about pitches.
Media Relations
Robbie Caploe
How to turn Substack into your earned-media advantage in the AI age
Here’s how to identify, pitch, and partner with credible newsletters to keep your brand visible in the LLM era.
Allison Carter
This is who Americans trust most for news (it’s not the media or AI)
It poses a challenge for PR professionals.
Ragan Insider Courtney Blackann
From Substack to YouTube, mastering media basics still wins
Be intentional with your approach.
Hailey Paquette
Securing local media coverage is hard. Here’s what to do about it.
It’s not impossible.
Allison Carter
What to do when you’re asked to pitch a bad story
Practical strategies for pushing back.
Alem Tedeneke
The newsletter shakeout: Surviving the end of the golden age
Are we nearing the end of peak newsletter?
John Murray and Jordan Wood
Breaking through in Trump’s attention economy
A playbook for finding an opening.
Amanda Coffee
Inside the pitch: How to land business stories on Fox Business’s Claman Countdown
Insight from the gatekeepers.
Allison Carter
LinkedIn is targeting media outlets with AI search in mind
The next stage of GEO involves careful selection of media with both audience and AI in mind.
Paul Griffo
Handling things right when a reporter gets it wrong
Approach it strategically.
Ragan Insider Courtney Blackann
4 reasons your pitch failed
How to combat information overload and stand out in a journalist’s inbox.
Amanda Coffee
Insider tips on awards and editorial coverage from Fast Company and Inc. Magazine
The keys to getting recognition.
Amanda Coffee
From policy to pop culture: The business stories this freelancer wants now
The stories that standout in one reporter’s inbox.
Ragan Insider Allison Carter
Convincing your execs that Substacks are worth their time
Yes, there are media outlets beyond the Wall Street Journal.
