Dave Manzer
Infographic: Tips for pitching around COVID-19
The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.
PR Industry
Ronn Torossian
Why you should invest in social media monitoring
In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. Here are some important tips for staying in the loop.
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Ted Kitterman
During the COVID-19 pandemic, buzzwords are getting a workout
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
Ted Kitterman
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Roula Amire
Should you pitch non-coronavirus stories to the press?
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Ted Kitterman
Why good comms practices are more important than ever
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Ken Makovsky
Adding storytelling to technology in developing ‘Innovation Relations’
An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Julie Wright
How to identify the stages of grief in COVID-19 messages
As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.
Tiffany Guarnaccia
How commtech is transforming PR and corporate culture
Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
