Ted Kitterman
Essential rules for creating research for thought leadership
Data can underpin thought leadership campaigns. Make sure you avoid these pitfalls.
PR Industry
Randi Liodice and Liz Kaplow
Why ‘soft skills’ in PR are anything but
Here’s a look at some of the skills that can make or break a PR career.
Ted Kitterman
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
Justin Joffe
Abraham Lincoln’s humor, empathy offer comms lessons for divisive times
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
Ragan Insider Ted Kitterman
How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
Justin Joffe
Most communicators are women, but they still trail men in pay, Ragan survey says
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
Trey Ditto
No more ‘work-life balance’: Making the case for separation
Working from home has changed the rules for setting boundaries and building work culture in PR.
Ashley Bush
Here’s what communicators can learn from pickin’ the brains of bluegrass
With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.
PR Daily Staff
VIDEO: College students share wishlists for comms careers
Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
Ted Kitterman
What clients want from PR firms in the post-pandemic era
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
Alex Slater
The PR potential of the metaverse
Follow these six rules to create a virtual presence that is worth the investment.
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Rachael Dowd
How PR firms can improve security measures amid the uptick in cyberattacks
Simple tips to help protect yourself and your clients.
Emily Reynolds Bergh
3 business mistakes for PR entrepreneurs to avoid
For emerging agency leaders, these errors could hinder crucial growth.
Ragan Insider Justin Joffe
How client-focused agencies must account for ESG
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
