Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
Also: Pepsi teases free soda in Super Bowl score gambit, Burger King offers Bronx residents free burgers, Bose and Mozilla face layoffs, and more.
The CES 2020 event explored and exploited an array of methods for altering reality, and its ripples will upend such diverse sectors as tourism, home design and health care.
An early day starts before 7 a.m.—but for this agency leader its all about taking care of her team. Here’s what she sees as the keys to communications success.
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more.
Even though programs with application fees can feel like pay-to-play posturing, the third-party validation can be helpful in distinguishing your organization or client.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.
Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more.
Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.
Stop worrying about Google’s BERT update. Here’s how to increase your reach.
