Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.
Your brand message can be boiled down into three clear elements with this handy geometric device.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Here’s how you must support the mental and emotional well-being of employees for effective communication.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
This agency leader sees some of the changes from COVID-19 sticking around, but a more radical transformation taking more time to develop.
When facing the unknown, you might not even know everything you think you know.
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report.
