Your insight needed: How you use business acumen in comms
Take this brief survey and help shed light on an important area of the industry.
Communicators truly step out of a role as order takers and into their full strategic power when they understand not only their own role in communications, but when they demonstrate their business acumen. By integrating their area of specialty into a general knowledge of the needs of the business, communicators can become true strategic partners.
To better understand communicators’ knowledge of business acumen, Ragan Communications is teaming up with the Institute for Public Relations to field a 15-minute survey exploring how communications professionals use business acumen to succeed in their roles. Your responses are confidential and will help advance research that benefits the profession. Results will be publicly available later in the year.
Take the survey today! Thanks for your participation.
