Puma looks to expand its pride with an entertainment marketing coordinator, while Goodyear cruises for a consumer research manager. That, and more, in this week’s roundup.
Inspired by a frequently used yet non-standard punctuation hybrid that’s crept into our everyday copy, one writer offers a few more additions and solicits your own.
The beverage maker has apologized after a girl in Canada—whose sister has autism—opened a Vitaminwater to find the words ‘You Retard’ printed under the lid.
Grab your sleeping bag and tent. Research suggests writing outdoors helps the ink flow. Plus, a journalist’s defense of Gen Y, and an author’s life gets the movie treatment.
From common writing mistakes that we all make to a couple of unfortunate rankings for PR professionals, don’t make the unfortunate mistake of missing out on the week’s most captivating stories.
If you want your online content to turn readers into buyers, consider these pointers from some of advertising’s biggest players.
Recent findings published by the PRSA show that the free online encyclopedia could damage a client’s reputation.
After slamming a press release for its grammatical errors and nods toward racial stereotypes, the site is soliciting submissions.
You probably recognize the terms palindrome and diacritic, but do you know what a collocation is? How about an ambigram?
Jack may’ve jumped over the candlestick, but applicants will want to jump on this job from Yankee Candle. That, and more, in this week’s roundup.
Depending on who you ask, the statement could make the brand appear either confident or grossly out of touch.
When you’re writing for the Web, avoid these highly common linguistic errors.
While an agency is reminded of a few helpful marketing lessons courtesy one of its intern hopefuls—and Brad Pitt—let us remind you of these other stories that grabbed our readers’ attention this week.
Seems Nintendo finally found a task that not even Mario can rescue it from, while an agency shops around an RFP for a new ‘outcast.’ That, and more, in this week’s roundup.
Editors change text for all kinds of reasons, but malice is rarely one of them. Holding a dialogue is a great way to understand your editor’s thinking—and perhaps improve your writing.
