CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
Hello, communicators:
The CDC has announced relaxed mask guidelines for fully vaccinated people that say vaccinated people can travel outside without a mask if they are not in large groups. To provide a context-specific breakdown, The CDC has also released a chart that pairs common activities with color-coded recommendations based on risk factors relative to a person’s vaccination status and whether the activity is indoors or outdoors:
Communicators, take note that infographics and charts remain an efficient and effective way to share crucial guidance with stakeholders who may be less likely to read a lengthy blog post or press release.
Digital food magazine Epicurious says that it will no longer publish recipes featuring beef in an effort to promote more environmentally-friendly, sustainable cooking practices. In addition to eliminating beef recipes, the publication will cease mentioning beef in articles, newsletters, on its homepage and Instagram feed.
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