CMW Media’s Kyle Porter shares tips for navigating the current comms landscape

What are some of the ways you are coping during the many crises of 2020? Some PR pros are fueling their workday with a steady intake of caffeine.

Does an extra-large mug of joe from the local coffee shop make up for hours upon hours of Zoom meetings? How can PR pros maintain a healthy work/life balance amid constant demands and endless crises?

Kyle Porter, CEO of CMW Media, shares a few of the tools that help him get through the day: Muck Rack, Zoom, Twitter and Gmail, to name a few. He’s optimistic about what the future holds for the PR profession.

In his view, the pandemic has only made the PR skillset—and those who possess it—that much more valuable. Here’s what he had to say about a tumultuous year when we caught up with him for our “Day in the Life” series:

1. How much coffee do you drink during a day?

Porter: I’m slightly embarrassed to say I order a Trenta iced coffee from Starbucks every morning, even during quarantine. I do make it last until about noon though. I try to make that my only coffee trip of the day.

Porter: I spend, on average, about 3-4 hours on Zoom calls each day. I would say that is divided into 30% internal, 70% external. It’s way more time than I ever thought I would spend on virtual meetings.