Consider these overlooked platforms in your social media plan

When building out a communications and marketing plan, many often focus efforts on mainstays like Twitter, Facebook, LinkedIn, Instagram, Snapchat and YouTube. And now even TikTok is getting more attention due to its explosive growth.

There are so many platforms to choose from and a number of considerations to think of when allocating resources to create content for and maintain a channel (not to mention making sure you are goal setting, social listening, hitting KPIs, etc.). Many brands, unfortunately, don’t have the luxury of unlimited budgets and resources to do everything they’d like.

But, by focusing on those “varsity” platforms, could your brand be missing out on reaching key audience members?

According to Pew Research Center, “roughly 7 in 10 Americans say they ever use any kind of social media site,” with some channels reportedly getting a bit more use than others.

We want to be everywhere we can, but sometimes that’s just not possible.

What are a few overlooked channels your brand can take advantage of that are still used widely but won’t drain your resources?

Here are three, with some examples of how you may make it work for your brand: