Musk officially owns Twitter, effectiveness of painting protests and more

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New Twitter CEO Elon Musk made a pitch to advertisers on the social network in a tweet Thursday.

Musk completed his $44 billion purchase of the social network Friday morning.

In his tweet, Musk told advertisers that he doesn’t want the platform to become a “free-for-all-hellscape where anything can be said with no consequences.”

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“In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences,” he said in the Thursday post. “Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise … Let us build something extraordinary together.”

Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS

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