How to get media attention for your ESG report
Once you’ve finished the report, your work is just beginning.
So you’ve spent weeks putting together a slick and glossy, 100-page ESG report. You’ve posted it on your investor site and distributed it to key stakeholders.
What now?
You’d probably like to get some press out of that hard work, but you can’t just send that thick report off to your media contacts list and expect great things to happen. However, with a bit of extra work and some creativity, you can get press hits off parts of your ESG report.
In Ragan’s recent “ESG Workshop: Storytelling Strategies,” Ragan Consulting Group Co-Founder and Senior Partner Jim Ylisela and Senior Consultant and ESG Expert Tom Corfman dug into how to make the most of your ESG report.
Corfman was blunt about ESG reports: “I don’t think very many people are reading them.”
Ouch. But if you look at your analytics, it’s probably true. But that doesn’t mean that the audience doesn’t care about what’s in the report. A recent survey of millennials found that 83% want companies to align with their values and 76% want CEOs to speak out on issues they care about. That very much involves all sorts of environmental, social and governance issues.
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