Essential rules for creating research for thought leadership

Creating your own survey is a great way to build thought leadership platforms and drive a conversation with your subject matter experts.

However, you should think twice before spamming your customers with pulse surveys to turn out a half-baked report. Research and knowledge creation is tough and requires no small amount of enterprise and tenacity.

For Abbey Lunney, managing director of the thought leadership practice at Harris Polls, there are three criterial of good research that underpins a thought leadership platform.

“It needs to have something proprietary inherent to it, and it needs to contribute to a larger cultural conversation,” says Lunney.

Mistakes to avoid