Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media

Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.

Hello, communicators:

Halloween celebrations looked different this Oct. 31, as many cities, counties and countries were on lockdown due to COVID-19 cases.

Though several brand managers turned to social media to share themed content and spooky virtual interactions, CoxHealth turned up the cuteness factor and featured babies staying in its Neonatal Intensive Care Unit:

(image via)

hospital’s work, as well as its clever costumes for the infants.

Here are today’s top stories: 

The restaurant chain filed for Chapter 11 bankruptcy protection, announcing that all of its 130 locations (both corporate-owned and franchised) will remain open, unless locations must follow specific COVID-19 restrictions.

In a press release, George Michel, chief executive of FIC Restaurants, said:

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