The journey of Marriott in 2020 is a tale of two videos.
At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption.
Sorenson’s message was shared on Twitter and quickly became a singular example of corporate leadership during the early days of the crisis:
A message to Marriott International associates from President and CEO Arne Sorenson. pic.twitter.com/OwsF14TZgb
— Marriott International (@MarriottIntl) March 19, 2020