Healthline’s newest editor shares what she looks for in a pitch

How are you engaging health care journalists during an ongoing public health crisis? It’s a vertical that has plenty of news to cover—and that can make the job difficult for PR pros looking to land their clients in the headlines.

Faye McCray, the new editor-in-chief for PsychCentral.com, shares what she is looking for from PR pros in the coming months as part of our latest series.

1. What’s your biggest challenge as a journalist for 2021?

McCray: Going into 2021, I think it’s important that we, as journalists, recognize our blind spots. By blind spots, I mean acknowledging unconscious bias and how that may prevent us from telling the whole story. That’s always a challenge because confronting bias is often deeply personal and uncomfortable. However, it is crucial to creating trustworthy content.

2. How many pitches do you get a day and how many will you follow-up on or use?

McCray: Since I am new to the role, I won’t try to estimate. However, if it is a quality pitch, we will follow up.