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Hello, communicators:
Toyota kicked off its holiday season by debuting an ad during NBC’s annual “Christmas in Rockefeller Center.” The spot about a young girl who collects used books from her community to restock a local bookstore that is ravaged by a fire shines a light on Toyota’s work alongside its longstanding nonprofit partner the National Center for Families Learning (NCFL). In line with the nonprofit’s mission to eradicate poverty through education, Toyota is providing NCFL with over 85,000 books nationwide.
https://www.youtube.com/watch?v=kOMLT80OVBY
“This year, more than ever, the holidays remind us of the importance of being with loved ones and helping give back to the community,” Toyota Motor North America marketing group VP Lisa Materazzo said in a press release. “We’re looking forward to sharing an uplifting message of coming together to celebrate the true meaning of the season.”
Toyota’s ad demonstrates how leaning into a little holiday sentimentality can also double as an opportunity to spotlight your purpose work and celebrate your nonprofit partnerships.
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