Honda and GM tout electric vehicle partnership, Coca-Cola’s new flavor teased in the metaverse and journos prefer morning pitches

Hello, communicators:

Alcohol brand Jägermeister announced this week a partnership with the Stonewall Inn Gives Back Initiative to source the logo for a brand new LGBTQ+ Safe Spaces program.

From the news release:

A survey conducted by SIGBI uncovered that 89% of the LGBTQ+ community believe that most spaces are not aware that LGBTQ+ people feel unsafe, and 97% believe the LGBTQ+ community would benefit from more safe spaces. Through a 10-step process, entertainment venues, food and beverage locations, stores, businesses and other public venues, can become certified as a Safe Space for LGBTQ+ members of the community.

Partnering with existing advocacy groups on new initiatives can be a good way for brands to earn goodwill.

Here are today’s other top stories:

Auto manufacturing giants Honda and General Motors (GM) announced this week a partnership to produce affordable electric vehicles, with nods to both companies’ commitments to environmental goals.