How can communicators expand diversity in their thought leadership efforts?

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources.

When it comes to selecting spokespeople, however, there has long been a lack of diversity and equal representation. We spoke to Heather Kernahan, North American CEO of Hotwire, about how communicators can help address the lack of diverse representation of organizations in the U.S. and around the world.

1. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity

Kernahan: We know from an analysis by Talkwalker, which was conducted for the Close the Say Gap program with the PR Council, that women were quoted in 32.9% of U.S. media coverage during a six month period and men were featured in 67.1%.  Communications leaders should make a concerted effort to not only think about the messaging but who can deliver it.