How comms pros must embrace stakeholder capitalism
By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.
Corporations exist to make a profit. Or is that not the whole story anymore?
Companies are increasingly expected to behave in a manner that’s viewed as responsible, ethical and environmentally sound. Anything less than transparency, sustainability and civic-minded charity is no longer acceptable. For communicators, it’s a strategic shift that’s too profound to ignore.
As social media scrutiny intensifies—and consumer expectations ratchet up—businesses must aspire to a higher standard of operations. That means pursuing the entire alphabet soup—ESG, CSR, PR, DE&I—with gusto. And substance.
A new report from The Conference Board parses these issues in great detail, presenting a case for wholeheartedly pursuing the “stakeholder capitalism” trend. The data, which is helpfully segmented into takeaways for HR pros, legal officers, marketing execs and CEOs, also features insights exclusively for communicators.
A ‘durable’ shift
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